OOH News from PJX Media

Get the latest news from the world of Out of Home advertising and the PJX Media Team.


Mike Goodrich Mike Goodrich

Celebrating Pride Month: Advocacy and Knowledge Action with PJX Media

Memorial Day weekend is right around the corner and it is time to honor and celebrate the lives we lost in active military service. We remember those who sacrificed their lives in order to fight for our country, some of which were Pulitzer Prize winners or received Medals of Honor. 

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Mike Goodrich Mike Goodrich

Maximizing ROI: OOH Advertising Channel Tactics

Memorial Day weekend is right around the corner and it is time to honor and celebrate the lives we lost in active military service. We remember those who sacrificed their lives in order to fight for our country, some of which were Pulitzer Prize winners or received Medals of Honor. 

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Mike Goodrich Mike Goodrich

Earth Day Every Day

Happy Earth Day! What a great day to love the Earth. To be fair, every day is a great day to love the Earth, but if you have not yet begun to do your part (or don’t know where to begin), today is the perfect day to start.

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Mike Goodrich Mike Goodrich

Acceptance In April

The month of April is filled with so much excitement! We have holidays like Easter and Passover and all the while the weather is getting warmer. April is also important because it is Autism Acceptance Month!

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Mike Goodrich Mike Goodrich

Insights & Success Stories from the World of OOH Advertising

“Leave the saving of the world to the men? I don’t think so… I don’t think so.” - Elastigirl/Mrs. Incredible 

Women’s History Month is a time to celebrate all of the past achievements women have made fighting for gender equality while also honoring the achievements of women in general. 

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Mike Goodrich Mike Goodrich

Effective Stair Wrap Design Strategies for OOH Advertising

February is here and there is so much to celebrate. Valentine's Day is approaching, the Winter Olympics are starting, and it is Black History Month!

It is a great month to START learning and teaching about Black history with your kids, your family, your significant other, and your friends.

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Mike Goodrich Mike Goodrich

Out-of-Home Advertising Trends: Steering the Future

You may be familiar with the saying, “New year, new me.” A new year means you can have a fresh start, make new goals, and try to better yourself. You might make resolutions and have good intentions, but how can you try to increase the chances of keeping those resolutions for as long as possible?

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Mike Goodrich Mike Goodrich

2021 is Almost Done

And just like that, the year 2021 is coming to an end. We have had good times and bad times throughout the year, so let’s reflect on some of each.

Let’s start with the bad and try to flip our perspective.

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Mike Goodrich Mike Goodrich

Enhancing Out-of-Home Ads with Eye-Catching Billboard Extensions

Autumn is finally here, and with a new season, comes new goals. Goals to help the environment, goals to help the community, or even goals to help a stranger in need. According to Today.com, a man suffering from depression in Idaho, Gage Tappe, decided to sign up for the national bone marrow donor program to help out someone in need of a Transplant. A few months later, he found out he was a match for a woman living in Seattle,Tia Jensen fighting leukemia.

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Mike Goodrich Mike Goodrich

The Rise of Digital Activations in Out-of-Home Ads

Autumn is finally here, and with a new season, comes new goals. Goals to help the environment, goals to help the community, or even goals to help a stranger in need. According to Today.com, a man suffering from depression in Idaho, Gage Tappe, decided to sign up for the national bone marrow donor program to help out someone in need of a Transplant. A few months later, he found out he was a match for a woman living in Seattle,Tia Jensen fighting leukemia.

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Mike Goodrich Mike Goodrich

Resurgence of OOH Advertising in a Post-Pandemic World

Autumn is finally here, and with a new season, comes new goals. Goals to help the environment, goals to help the community, or even goals to help a stranger in need. According to Today.com, a man suffering from depression in Idaho, Gage Tappe, decided to sign up for the national bone marrow donor program to help out someone in need of a Transplant. A few months later, he found out he was a match for a woman living in Seattle,Tia Jensen fighting leukemia.

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Mike Goodrich Mike Goodrich

Remember September 11th

Saturday November 13th was “World Kindness Day”. Now that thanksgiving is approaching, it is the perfect time to continue that kindness not only towards others but also yourself.

These past two years haven’t been the easiest so it is important that we take care of ourselves. Some ways we can do that is by simply drinking more water, being active, or going to sleep earlier.

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Mike Goodrich Mike Goodrich

Maximizing Out-of-Home Impact through Mobile Retargeting

At some point these past few weeks, I am sure we have all thought, “What is happening to the world?” Many are reading, watching, listening, and learning about everything going on in Afghanistan, Haiti, Nigeria, and unfortunately more countries. That being said, we all need a little bit of GOOD news to brighten our week.

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Mike Goodrich Mike Goodrich

Eco-Friendly OOH Advertising: The Role of Live Plants

With the new Delta variant spreading throughout the U.S. so quickly, public health experts are saying that now is NOT the time to toss our masks or do without testing. Many New York counties are currently falling under CDC Guidelines for wearing masks indoors in public spaces.

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Black Light Billboards: Revolutionizing Out-of-Home Advertising

Change can be scary sometimes, but in certain situations, it can result in a positive outcome. With the Olympics’ Opening Ceremony airing on NBC tonight, Tokyo producers have decided to go with a more deep and meaningful approach. Unfortunately, this means no flashing lights, dancers, or giant props. The parade will be much smaller, instead of having more than 10,000 athletes entering a stadium that is at max capacity.

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