Maximizing ROI: OOH Advertising Channel Tactics
As we near the official start of Summer, we will be publishing our newsletter on our “summer schedule” of once per month. You will see us publishing more often again in the Fall. Enjoy your summer!
The Project X Newsletter: Vol. LVII
Memorial Day weekend is right around the corner and it is time to honor and celebrate the lives we lost in active military service. We remember those who sacrificed their lives in order to fight for our country, some of which were Pulitzer Prize winners or received Medals of Honor.
There are a number of ways we can remember such as visiting memorials, going to a parade, or hosting a family gathering. Don’t be afraid to also ask your family members questions about your personal family history. You might find out something you never knew about a member of your family who served in the military.. Even if you do not have family members that were in the military, you can always read a book or watch a documentary about military history to brush up on some knowledge around the holiday.
Although all of this information is serious and important to remember, it is also important to remember to have fun (and be safe)! Wear your fun red, white, and blue outfit, and enjoy spending time with your loved ones. (If you are in an area with high COVID rates, please be sure to test yourself before any gathering!) Have a family and friends BBQ and make it a weekend to remember.
Out-of-Home Spotlight: OOH Use Within Other Advertising Mediums
If you work in the OOH space, you get as excited as we do when you see our medium used in other forms of advertising. OOH is most often used in television ads to amplify a selling point or call to action. It’s amazing how often this happens! Most recently we noticed this phenomenon in Charles Schwab and Progressive television ads over the past few years. The Schwab ads sometimes show a huge wallscape or an aerial banner and the Progressive ads show a sign spinner and a billboard, reinforcing the major point of the ad. Next time you watch tv (with ads) take a look to see if you can spot any OOH formats used prominently.
Have you seen other examples of OOH used in television or other ads? Reach out and let us know at hello@pjxmedia.com.
In case you were not aware, we can put your company or client on a huge wallscape, billboard, in a sports stadium or on any OOH format just like you see in the ads below. Contact us anytime.
Campaign Freeze Frame
Backmarket NYC Grand Central Domination
Brown Sugar Bourbon
Michelob Ultra's 'Courtside' Snags Platinum Honor During 2022 OBIE Awards Via Adweek
Brands are taking the opportunity to create “purpose-led moments” at big events that not only look aesthetically pleasing, but also clearly show their purpose to its consumers.OOH Value Compared To TV, Video, Radio, And Banner Ads, According Survey Via OOH Today
After the Out Of Home Association of America conducted a survey, it was found that OOH provides a higher value compared to competitive media like TV, Radio, and Video.OUTFRONT Debuts 3-D Mental Health Campaign In Times Square Via OOH Today
It is mental health awareness month and Outfront Media Promotes beautifully in Time Square with its partnership with Madhappy, a Mental Health Clothing brand.
