What’s on the horizon for out-of-home? With creativity and technology advancing, and considering changes in consumer behavior, evolution will be key for brands in 2025.

DOOH offers the perfect platform for AI-generated content to establish its credibility.

The creative was bold, featuring epic mountain scenes and taglines like "Delight in the Detour" and "No Wasted Days," all showcasing the undisputed royalty of outdoor gear.

Want to harness DOOH’s global power? Solidgm recently partnered with PJX Media to announce the launch of their new SSD in seven markets within five countries.

Out-of-home advertising (OOH), also known as Outdoor advertising, is any advertising media that is consumed outside of the home. OOH is at a tipping point where the convergence of data, tech, and the OOH infrastructure are able to integrate and connect in more meaningful, effective, and efficient ways than ever before.

Reallocating a small portion of ad budgets from digital and TV to Out-of-Home (OOH) advertising can drive substantial ROI improvements, as shown in a recent OAAA study. Even modest increases in OOH spending helped brands in automotive, CPG, and retail grocery sectors boost their returns, with gains of up to 27% in ROAS. PJX Media helps brands find the ideal OOH mix to maximize their media impact.

At the 2024 Media Post DOOH Insider Summit, Robinson talked about how OOH is something we come across as part of our everyday lives, but advertisers earn the right to be there.

re you investing in Out-of-Home (OOH) advertising but struggling to prove its impact? OOH campaigns can offer broad visibility and reach, but demonstrating ROI requires careful planning and precise measurement. In this article, we cover how to set measurable goals, use the right metrics, and leverage innovative tools to track performance and connect your OOH efforts to tangible results. Discover how to make your OOH campaigns work harder and prove their value with data-driven insights.

PJX Media is excited to announce a strategic partnership with BCN Visuals. This collaboration will elevate the OOH industry, combining BCN Visuals’ groundbreaking 3D capabilities with PJX Media’s expertise in delivering impactful, culturally resonant campaigns.

Advertising through TV, radio, and online is becoming increasingly challenging. People have long grown tired of being inundated with advertisements to the point that they’ll pay to ignore them. On top of that, the media landscape is more fragmented than ever, and capturing attention feels like an uphill battle. How do you cut through the noise?

With politics moving so fast, some political advertisers may think it’s difficult to take advantage of out-of-home advertising’s vast reach and respond to quickly changing conditions.

The KC Current already has sold out tickets for its season and is ready to shift its marketing strategy from sales to branding to further spread the word about the team, internationally.

As part of a start-up, you’re used to wearing many hats and doing it yourself. That can work. You can call some billboard companies and ask them what they have. But, we’ve found at PJX that as you gain more knowledge and begin to see the complexities of out-of-home, you will seek help.

You’re feeling inspired by the unlimited palette of the OOH medium. Ready to get started? Contact us and let’s bring your brand to life, both on the streets and online.

Unlocking Growth: Why OOH Advertising is the Secret Sauce for QSR/Fast Casual Brands. Learn about QSR Advertising Trends.

Media Directors & CMOs, OOH is back with dynamic, hyper-targeted ads. Not just bold billboards, but a guest list for cultural moments .

In special episode of the Digital and Dirt podcast, Ian Dallimore sat down with Matt Schutzman of PJX Media, and spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.

The DOOH revolution will prove to be more important, more impactful - socially, economically, contextually - than the introduction of TV in the 1950's" - hear PJX Media’s CEO Rick Robinson’s recent talk at MediaPost's DOOH Brand Insider.

Major billboard companies rejected the condom-clad banana image and accompanying slogan, but it thrived with enthusiastic support from independent billboard companies and press.

This campaign wasn't just about impressions (millions!), it was about reaching people when they're primed for fun: near nightlife and during peak celebrations.