Essential OOH Marketing Tips for Successful Campaigns

The PJX Media Newsletter: Vol. LVI

What would we be without our Moms? They set the tone to every day and basically to our lives. Moms are so adaptable. Thinking back through our history, it’s incredible what Moms handle on a daily basis!

One version of Mom I will always be in awe of is “Vacation Mom.” When we would go to a local beach cottage on vacation, Vacation Mom would get all of our clothes ready to go and have a week’s worth of meals packed in a cooler (because she still cooked breakfast and lunch even on vacation). All I had to do was grab the beach toys and fishing gear and we were off to meet our aunts, uncles and cousins at the beach. While on vacation, you could ask Vacation Mom for anything and she always had it:  Beach towel - check! Sunglasses - check! Noxzema for sunburn - check!

So at this time of the year, we just want to say Thank You Mom to all of the moms who have been in our lives! Thanks for being all of the many different Moms we needed growing up. We love you!

Out-of-Home Update: PJX Previous Newsletters

Ever wonder where you can find our previous newsletters? Follow the easy steps below to do just that!

1. Head to PJX’s Website.

2. Click the “Blogs” tab. 

3. Here you can find all of the previous newsletters!

OR

1. Head to PJX’s Website.

2. Click the “Company” tab.

3. Scroll down to the bottom of the page.

4. The three most recent Newsletters will appear. 

5. Tap the “View the Full Archives” button to see previous newsletters and also to subscribe!

Our newsletter archive is the perfect place to browse the latest OOH market updates, creative ideas and view photos of previous campaigns.

Out-of-Home Spotlight: Design Tip #4

Create a high contrast design. Use a dark background color with light colored text. The dark background will absorb the surrounding light allowing the light colored text to pop.

Half Man, Half Myth - Voodoo Ranger IPA

Campaign Freeze Frame

Back Market NYC Subway Liveboard

Back Market NYC Subway Sheet

Back Market NYC Subway Livecard

News & Views

1. Coors Light debuts ‘Chillboards’ to beat the record-breaking heat- Via The Drum
   Coors Light is creating sun reflective advertisements in Miami as a new brand strategy. Watch the video in this article to see how.

2. Booking Gets in Expedia’s Face With Billboards Near Las Vegas Conference - Via Yahoo.com
   Expedia Group officials and undoubtedly many of the roughly 3,000 arriving attendees at the company’s partner conference Tuesday and Wednesday were confronted with huge digital signage at McCarran Airport, as well as billboards on the Strip and taxi tops transporting visitors to hotels, touting the wonders of rival Booking.com.

3. OOH campaign fights anti-Semitism in New Jersey- Via Digital Signage Today
   A non profit organization, “JewBelong” that is known for raising awareness around anti-semitism, has recently launched campaigns just in time for “Jewish American Heritage Month” in May.