At the 2024 Media Post DOOH Insider Summit, Robinson talked about how OOH is something we come across as part of our everyday lives, but advertisers earn the right to be there.

re you investing in Out-of-Home (OOH) advertising but struggling to prove its impact? OOH campaigns can offer broad visibility and reach, but demonstrating ROI requires careful planning and precise measurement. In this article, we cover how to set measurable goals, use the right metrics, and leverage innovative tools to track performance and connect your OOH efforts to tangible results. Discover how to make your OOH campaigns work harder and prove their value with data-driven insights.

PJX Media is excited to announce a strategic partnership with BCN Visuals. This collaboration will elevate the OOH industry, combining BCN Visuals’ groundbreaking 3D capabilities with PJX Media’s expertise in delivering impactful, culturally resonant campaigns.

Advertising through TV, radio, and online is becoming increasingly challenging. People have long grown tired of being inundated with advertisements to the point that they’ll pay to ignore them. On top of that, the media landscape is more fragmented than ever, and capturing attention feels like an uphill battle. How do you cut through the noise?

With politics moving so fast, some political advertisers may think it’s difficult to take advantage of out-of-home advertising’s vast reach and respond to quickly changing conditions.

The KC Current already has sold out tickets for its season and is ready to shift its marketing strategy from sales to branding to further spread the word about the team, internationally.

As part of a start-up, you’re used to wearing many hats and doing it yourself. That can work. You can call some billboard companies and ask them what they have. But, we’ve found at PJX that as you gain more knowledge and begin to see the complexities of out-of-home, you will seek help.

You’re feeling inspired by the unlimited palette of the OOH medium. Ready to get started? Contact us and let’s bring your brand to life, both on the streets and online.

Unlocking Growth: Why OOH Advertising is the Secret Sauce for QSR/Fast Casual Brands. Learn about QSR Advertising Trends.

Media Directors & CMOs, OOH is back with dynamic, hyper-targeted ads. Not just bold billboards, but a guest list for cultural moments .

In special episode of the Digital and Dirt podcast, Ian Dallimore sat down with Matt Schutzman of PJX Media, and spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.

The DOOH revolution will prove to be more important, more impactful - socially, economically, contextually - than the introduction of TV in the 1950's" - hear PJX Media’s CEO Rick Robinson’s recent talk at MediaPost's DOOH Brand Insider.

Major billboard companies rejected the condom-clad banana image and accompanying slogan, but it thrived with enthusiastic support from independent billboard companies and press.

The creative was bold, featuring epic mountain scenes and taglines like "Delight in the Detour" and "No Wasted Days," all showcasing the undisputed royalty of outdoor gear.

This campaign wasn't just about impressions (millions!), it was about reaching people when they're primed for fun: near nightlife and during peak celebrations.

Saddle up, partner, and mosey on down to ARIAT. Because when it comes to Texas pride and quality gear, everything is bigger, better, and bolder. Just like you.

More than just advertising, it was a conversation starter. The brand met the public where they were – not confined to screens, but alive in the energy of everyday life.

Last fall PJX Media earned not one, not two, but three OAAA Media Plan of the Year awards for their killer campaigns with Glossier, Zola, and Q Mixers. Doug Zanger sat down for a chat with the brains behind it all – Jacqueline Callaghan, Ruben Flores, and Matt Schutzman.

If you're looking for a medium that captures attention, sparks conversations, and drives results, look no further than OOH. It's the master of impact in the public space.

Our 2023 achievements were just the beginning. Get ready for even more from PJX Media in the year ahead!