Remember September 11th
The Project X Newsletter: Volume XLIII
Saturday November 13th was “World Kindness Day”. Now that thanksgiving is approaching, it is the perfect time to continue that kindness not only towards others but also yourself.
These past two years haven’t been the easiest so it is important that we take care of ourselves. Some ways we can do that is by simply drinking more water, being active, or going to sleep earlier.
We can put ourselves first by saying “no” more. At this time of year it is impossible to be everywhere at once. With the stress of holiday shopping and preparing for family gatherings, we sometimes forget we also need to make time for ourselves.
When it comes to other people, there are so many ways we can show kindness. Donate to a charity, call a family member you haven’t talked to in a long time, spend more quality time with family, and so much more.
So, this thanksgiving, give to your family, give to your friends, give to strangers, but please don’t forget to give to yourself.
Out-of-Home Update: The Resurgence of QR Codes
Short for Quick Response Code, the QR Code offers a similar service as a barcode, but with one major difference - it can store substantially more data. QR codes first came about in Japan as an evolution of the barcode, which initially was a solution to relieve supermarket cashiers from having to manually enter each item purchased by consumers. But as we all know, QR Codes did not take off as most originally hoped, when marketers started putting them on just about everything - products, packaging, advertisements, posters, etc. - as a quick way to direct people to a website or other online destination. The problem was, the available technology to most consumers provided a disappointing customer experience.
Fast forward to April 2020, and QR codes started making a comeback, both in advertising campaigns and everyday life. They are highly useful as a touch-free, socially distanced way of accepting payments and limiting physical interaction with customers; and with technology finally catching up, you can now simply scan a QR Code with your smartphone camera. COVID-19 has seemingly given QR codes a second life with everyone from local restaurants to major retailers using QR codes for touch-free dining and shopping. In OOH, we've seen QR codes make their way into the latest advertising campaigns for brands ranging from high-end fashion to consumer packaged goods (CPG). QR codes can allow advertisers to have a 1:1 conversation with consumers, provide access to exclusive content, help track performance, and more.
The QR Code renaissance helps demonstrate that existing technology can prove incredibly useful in helping to solve today’s challenges. While it’s highly unlikely that anyone could have predicted just how important QR Codes would have become in this new world, it’s nice to see something most had written off come back and provide such a useful solution to advertising, commerce, and health.
Useful Info:
QR Code best practices: https://www.jcdecaux.com/blog/qr-codes-best-practices
QR Code Usage: https://www.beaconstac.com/qr-code-on-billboards-and-banners
Out-of-Home Spotlight: Custom Vehicle Activations
Use high contrast elements in your design so your audience can read your message from the greatest distane. A large variety of custom vehicles can be utilized by brands through event based activations in order to engage with consumers. From mobile giveaway vehicles, to fully custom immersive enviroments- below are just an example of some of the more frequently used vehicle types that can be customized for branded experiences. Typical lead time for permitting and production is 8-12 weeks.
As always, feel free to run your ideas by our team so we can plan for the perfect execution for your brand.
Campaign Freeze Frame
Jenni Kane NYC Oak Essentials Campaign
Jenni Kane Dewy Done Right, Oak Essentials Campaign
Jenni Kane Five Minutes To Glow Time, Oak Essentials Campaign
News and Views
Billboard Campaign Aims To Spread Hope (via NewsChannel 8 Tulsa)
They are a part of our daily commute -- billboards selling you one thing or another, giant backdrops on the road, but as large as they are, they usually just blend into the background. Some new billboards in Tulsa are spreading hope.
Meet The Lawyers Behind Those Ambulance-Chasing Billboards Billboards Across LA (via Los Angeles Magazine)
How do you find a lawyer in Los Angeles? You could try asking a trusted friend for a recommendation. Or you could simply drive along Wilshire Boulevard.
Carousel Digital Signage Keeps Students Informed at Maine High School (Via Digital Signage today)
Mount Desert Island High School helps to inform students about COVID-19 by switching from sending emails to Carousel Digital Signage displays in classrooms.
