Eco-Friendly OOH Advertising: The Role of Live Plants
The PJX Media Newsletter: Volume XLI
With the new Delta variant spreading throughout the U.S. so quickly, public health experts are saying that now is NOT the time to toss our masks or do without testing. Many New York counties are currently falling under CDC Guidelines for wearing masks indoors in public spaces.
Now that August is here and students are preparing for going back to school, face masks, social distancing and improved ventilation are being discussed to keep kids safe while in school buildings. However, the Delta variant is more transmissible than the original virus that caused Covid-19, so it is important to be extra cautious. Regardless of whether we have the vaccine or not, let’s follow this simple task, and WEAR OUR MASKS!
Out-of-Home Spotlight: Live Plants
In warm climates, live plants can be a consideration in your billboard design. Locally sourced, hearty plants are used for optimal growth.
The full billboard area can be used in most markets.
Lead time is 10-12 weeks depending on complexity
Using non-flowering plants is best due to the fragility of flowering plants. In the northern hemisphere, a north-facing billboard is best since it does not receive direct sunlight which can dry and burn the plants.
Having a water source near your billboard is ideal.
Send us your ideas or we can recommend ways to use Live Plants in your next billboard execution. Contact our team of strategists & planners at hello@pjxmedia.com.
Market Update: Travel Forecast
While it's still early to predict holiday travel, Q4 is quickly approaching and the OOH planning cycle is upon us. And as we near the end of summer, who hasn’t started thinking about holiday plans? So let’s take a quick look at current travel trends while we anxiously monitor the Delta variant, and wait for official Q4 travel reports later this month.
An article published this week by Yahoo! Finance stated that almost 70% of global consumers plan to travel domestically within the next six months, yet according to a new survey from consulting firm Oliver Wyman, less than 10% have actually booked their trips . This indicates that while many consumers plan to travel, there is still some hesitation as to when they will be making or even booking those trips. Are they waiting for Thanksgiving to see family, friends, and loved ones they haven’t visited in the past 2 years? Or maybe they just want to get away this holiday season. According to data from Club Med, they’ve noticed an 18% growth in bookings around Thanksgiving and a 9% increase in bookings around Christmas for both this year and the next as compared to 2019 while families begin to plan reunion-type vacations to celebrate the return to normal, vacationing, and holidays.
As we assess the current state of travel and look towards the end of the year, here are (8) highlights to digest.
Last-minute vacations are driving leisure travel to a fast recovery
“Fear of Missing Out” leads to a short-term increase in business travel
The prediction that traffic out of the US airports will match and even exceed the rate of pre-pandemic travel in early 2022
Business travelers are optimistic about the return of corporate trips - in the US, nearly 80% of US business travelers plan to book travel in the next three months
March 2021 saw Americans book Christmas and Thanksgiving travel in greater numbers than March 2019
American Airlines, JetBlue Expand Partnership Ahead of Fall, Winter Travel Seasons
Airlines are adding flights, routes, and destinations ahead of Fall, Winter Travel Season
American Express CEO said travel bookings have nearly reached their 2019 levels, May was 95% of May 2019
With the steady increase in consumer mobility over the past 4 months we’ve seen OOH demand skyrocket, especially in the airport environment, and we expect tighter inventory availability as we approach Q4 and holiday timing.
If you’d like to learn more about current mobility trends, airport media, or increased OOH occupancy/demand, reach out to our team of experts at hello@pjxmedia.com.
Campaign Freeze Frame
News and Views
Why Apple's IDFA Update Is Great for Out-of-Home Advertising (via ADWEEK)
With the digital advertising world facing changes, Andreas Soupliotis describes Digital OOH as a “safe haven” for brands that are dealing with the loss of IDFA.
Xfinity, Intersection help fans get to know Team USA through Olympigrams (via Digital Signage Today)
Tokyo is pretty far away from Philadelphia, but with Interactive DOOH ads from Xfinity and Intersection, fans of the Olympics can be up close and personal with their favorite competitors.
