OOH News from PJX Media

Get the latest news from the world of Out of Home advertising and the PJX Media Team.


Mike Goodrich Mike Goodrich

Effective Stair Wrap Design Strategies for OOH Advertising

February is here and there is so much to celebrate. Valentine's Day is approaching, the Winter Olympics are starting, and it is Black History Month!

It is a great month to START learning and teaching about Black history with your kids, your family, your significant other, and your friends.

Read More
Mike Goodrich Mike Goodrich

Out-of-Home Advertising Trends: Steering the Future

You may be familiar with the saying, “New year, new me.” A new year means you can have a fresh start, make new goals, and try to better yourself. You might make resolutions and have good intentions, but how can you try to increase the chances of keeping those resolutions for as long as possible?

Read More
Mike Goodrich Mike Goodrich

2021 is Almost Done

And just like that, the year 2021 is coming to an end. We have had good times and bad times throughout the year, so let’s reflect on some of each.

Let’s start with the bad and try to flip our perspective.

Read More
Mike Goodrich Mike Goodrich

Enhancing Out-of-Home Ads with Eye-Catching Billboard Extensions

Autumn is finally here, and with a new season, comes new goals. Goals to help the environment, goals to help the community, or even goals to help a stranger in need. According to Today.com, a man suffering from depression in Idaho, Gage Tappe, decided to sign up for the national bone marrow donor program to help out someone in need of a Transplant. A few months later, he found out he was a match for a woman living in Seattle,Tia Jensen fighting leukemia.

Read More
Mike Goodrich Mike Goodrich

The Rise of Digital Activations in Out-of-Home Ads

Autumn is finally here, and with a new season, comes new goals. Goals to help the environment, goals to help the community, or even goals to help a stranger in need. According to Today.com, a man suffering from depression in Idaho, Gage Tappe, decided to sign up for the national bone marrow donor program to help out someone in need of a Transplant. A few months later, he found out he was a match for a woman living in Seattle,Tia Jensen fighting leukemia.

Read More
Mike Goodrich Mike Goodrich

Resurgence of OOH Advertising in a Post-Pandemic World

Autumn is finally here, and with a new season, comes new goals. Goals to help the environment, goals to help the community, or even goals to help a stranger in need. According to Today.com, a man suffering from depression in Idaho, Gage Tappe, decided to sign up for the national bone marrow donor program to help out someone in need of a Transplant. A few months later, he found out he was a match for a woman living in Seattle,Tia Jensen fighting leukemia.

Read More
Mike Goodrich Mike Goodrich

Remember September 11th

Saturday November 13th was “World Kindness Day”. Now that thanksgiving is approaching, it is the perfect time to continue that kindness not only towards others but also yourself.

These past two years haven’t been the easiest so it is important that we take care of ourselves. Some ways we can do that is by simply drinking more water, being active, or going to sleep earlier.

Read More
Mike Goodrich Mike Goodrich

Maximizing Out-of-Home Impact through Mobile Retargeting

At some point these past few weeks, I am sure we have all thought, “What is happening to the world?” Many are reading, watching, listening, and learning about everything going on in Afghanistan, Haiti, Nigeria, and unfortunately more countries. That being said, we all need a little bit of GOOD news to brighten our week.

Read More
Mike Goodrich Mike Goodrich

Eco-Friendly OOH Advertising: The Role of Live Plants

With the new Delta variant spreading throughout the U.S. so quickly, public health experts are saying that now is NOT the time to toss our masks or do without testing. Many New York counties are currently falling under CDC Guidelines for wearing masks indoors in public spaces.

Read More
newsletter Mike Goodrich newsletter Mike Goodrich

Black Light Billboards: Revolutionizing Out-of-Home Advertising

Change can be scary sometimes, but in certain situations, it can result in a positive outcome. With the Olympics’ Opening Ceremony airing on NBC tonight, Tokyo producers have decided to go with a more deep and meaningful approach. Unfortunately, this means no flashing lights, dancers, or giant props. The parade will be much smaller, instead of having more than 10,000 athletes entering a stadium that is at max capacity.

Read More
Mike Goodrich Mike Goodrich

OOH Advertising Experts: Unleashing the Power of Dynamic Content in OOH Marketing

We made it! The July 4th weekend is behind us and we are in the heart of the summer! After a long, trying year of uncertainty, anxiety, caution, and change, we all deserve a summer filled with friends, family, and fun activities. It’s also a great time to reflect on the last 16 months and take a “personal inventory” of where we are in our lives

Read More
Mike Goodrich Mike Goodrich

Understanding Programmatic OOH: A Comprehensive Guide

The out-of-home media world is so much more than billboards. We are everything from aerial banners flying above beaches in the summer, outfield signage at baseball games, pole banner ads in parking lots of your favorite store, to video displays at your doctor’s office, screens at the deli counter, and custom dry-cleaning bags and pizza boxes -

Read More
Mike Goodrich Mike Goodrich

The Future of Out-of-Home Advertising: 3D Inflatable Billboards

As we go through our day-to-day life it is important to share our experiences. Sometimes you may feel that what you know and experience is not valuable to others, but I am telling you it is! Life experience can teach us so much and you owe it to yourself to listen to other’s experiences and share yours.

Read More
Mike Goodrich Mike Goodrich

Neon Lights: The Future of Effective OOH Campaigns

Are you loyal to a company or brand? Why? The answer may be something that cannot be seen right away but it can be felt. When you are in their presence there is a feeling that you just want to be associated with.

Read More
Mike Goodrich Mike Goodrich

Foil Disks: The Secret Weapon of Engaging OOH Ads

Well, we did it. Another month in the books. Into May and the heart of spring we go, with cherry blossoms blooming, Cinco de Mayo parties at full tilt (well, social distanced “get togethers” maybe), Mother’s Day weekend, and Memorial Day fast approaching. And it’s important we stop right there.

Read More
Mike Goodrich Mike Goodrich

Navigating the Out-of-Home Marketing Landscape in Miami, FL

In one day a lot can happen.

In one day, kids learn to ride a bike. One day they can’t balance and may fall or not travel very far, but then all of a sudden, one day, it happens and they ride.

After all of the uncertainty that comes with living through a pandemic, we need to remind ourselves that we, as individuals,

Read More
Mike Goodrich Mike Goodrich

Let’s Play Ball

Hello world! That’s how I feel right now; jubilation describes my mood at this current juncture. The weather here in the northeast couldn’t be better, sunshine is abundant, the temperature is 65+ and there isn’t a cloud in the sky. Ah, breathe in deep and savor it, we are finally back, at least for some.

Read More
Mike Goodrich Mike Goodrich

Creative Design Tips for Memorable Out-of-Home Ads

Ah March… In like a lion, out like a lamb they say. On one day in the moody month of March, it can feel like Winter in the shade and Spring in the sun. Flowers bloom and we add an hour of daylight. March is certainly a transformational month

Read More