OOH News from PJX Media
Get the latest news from the world of Out of Home advertising and the PJX Media Team.
Effective Stair Wrap Design Strategies for OOH Advertising
February is here and there is so much to celebrate. Valentine's Day is approaching, the Winter Olympics are starting, and it is Black History Month!
It is a great month to START learning and teaching about Black history with your kids, your family, your significant other, and your friends.
Out-of-Home Advertising Trends: Steering the Future
You may be familiar with the saying, “New year, new me.” A new year means you can have a fresh start, make new goals, and try to better yourself. You might make resolutions and have good intentions, but how can you try to increase the chances of keeping those resolutions for as long as possible?
2021 is Almost Done
And just like that, the year 2021 is coming to an end. We have had good times and bad times throughout the year, so let’s reflect on some of each.
Let’s start with the bad and try to flip our perspective.
Reaching Travel Audiences: OOH Campaigns That Convert
Saturday November 13th was “World Kindness Day”. Now that thanksgiving is approaching, it is the perfect time to continue that kindness not only towards others but also yourself.
Enhancing Out-of-Home Ads with Eye-Catching Billboard Extensions
Autumn is finally here, and with a new season, comes new goals. Goals to help the environment, goals to help the community, or even goals to help a stranger in need. According to Today.com, a man suffering from depression in Idaho, Gage Tappe, decided to sign up for the national bone marrow donor program to help out someone in need of a Transplant. A few months later, he found out he was a match for a woman living in Seattle,Tia Jensen fighting leukemia.
The Rise of Digital Activations in Out-of-Home Ads
Autumn is finally here, and with a new season, comes new goals. Goals to help the environment, goals to help the community, or even goals to help a stranger in need. According to Today.com, a man suffering from depression in Idaho, Gage Tappe, decided to sign up for the national bone marrow donor program to help out someone in need of a Transplant. A few months later, he found out he was a match for a woman living in Seattle,Tia Jensen fighting leukemia.
Resurgence of OOH Advertising in a Post-Pandemic World
Autumn is finally here, and with a new season, comes new goals. Goals to help the environment, goals to help the community, or even goals to help a stranger in need. According to Today.com, a man suffering from depression in Idaho, Gage Tappe, decided to sign up for the national bone marrow donor program to help out someone in need of a Transplant. A few months later, he found out he was a match for a woman living in Seattle,Tia Jensen fighting leukemia.
Remember September 11th
Saturday November 13th was “World Kindness Day”. Now that thanksgiving is approaching, it is the perfect time to continue that kindness not only towards others but also yourself.
These past two years haven’t been the easiest so it is important that we take care of ourselves. Some ways we can do that is by simply drinking more water, being active, or going to sleep earlier.
Maximizing Out-of-Home Impact through Mobile Retargeting
At some point these past few weeks, I am sure we have all thought, “What is happening to the world?” Many are reading, watching, listening, and learning about everything going on in Afghanistan, Haiti, Nigeria, and unfortunately more countries. That being said, we all need a little bit of GOOD news to brighten our week.
Eco-Friendly OOH Advertising: The Role of Live Plants
With the new Delta variant spreading throughout the U.S. so quickly, public health experts are saying that now is NOT the time to toss our masks or do without testing. Many New York counties are currently falling under CDC Guidelines for wearing masks indoors in public spaces.
Black Light Billboards: Revolutionizing Out-of-Home Advertising
Change can be scary sometimes, but in certain situations, it can result in a positive outcome. With the Olympics’ Opening Ceremony airing on NBC tonight, Tokyo producers have decided to go with a more deep and meaningful approach. Unfortunately, this means no flashing lights, dancers, or giant props. The parade will be much smaller, instead of having more than 10,000 athletes entering a stadium that is at max capacity.
OOH Advertising Experts: Unleashing the Power of Dynamic Content in OOH Marketing
We made it! The July 4th weekend is behind us and we are in the heart of the summer! After a long, trying year of uncertainty, anxiety, caution, and change, we all deserve a summer filled with friends, family, and fun activities. It’s also a great time to reflect on the last 16 months and take a “personal inventory” of where we are in our lives
Understanding Programmatic OOH: A Comprehensive Guide
The out-of-home media world is so much more than billboards. We are everything from aerial banners flying above beaches in the summer, outfield signage at baseball games, pole banner ads in parking lots of your favorite store, to video displays at your doctor’s office, screens at the deli counter, and custom dry-cleaning bags and pizza boxes -
The Future of Out-of-Home Advertising: 3D Inflatable Billboards
As we go through our day-to-day life it is important to share our experiences. Sometimes you may feel that what you know and experience is not valuable to others, but I am telling you it is! Life experience can teach us so much and you owe it to yourself to listen to other’s experiences and share yours.
Neon Lights: The Future of Effective OOH Campaigns
Are you loyal to a company or brand? Why? The answer may be something that cannot be seen right away but it can be felt. When you are in their presence there is a feeling that you just want to be associated with.
Foil Disks: The Secret Weapon of Engaging OOH Ads
Well, we did it. Another month in the books. Into May and the heart of spring we go, with cherry blossoms blooming, Cinco de Mayo parties at full tilt (well, social distanced “get togethers” maybe), Mother’s Day weekend, and Memorial Day fast approaching. And it’s important we stop right there.
Navigating the Out-of-Home Marketing Landscape in Miami, FL
In one day a lot can happen.
In one day, kids learn to ride a bike. One day they can’t balance and may fall or not travel very far, but then all of a sudden, one day, it happens and they ride.
After all of the uncertainty that comes with living through a pandemic, we need to remind ourselves that we, as individuals,
Let’s Play Ball
Hello world! That’s how I feel right now; jubilation describes my mood at this current juncture. The weather here in the northeast couldn’t be better, sunshine is abundant, the temperature is 65+ and there isn’t a cloud in the sky. Ah, breathe in deep and savor it, we are finally back, at least for some.
Creative Design Tips for Memorable Out-of-Home Ads
Ah March… In like a lion, out like a lamb they say. On one day in the moody month of March, it can feel like Winter in the shade and Spring in the sun. Flowers bloom and we add an hour of daylight. March is certainly a transformational month