The Future of Out-of-Home Advertising: 3D Inflatable Billboards
The Project X Newsletter: Volume XXXVII
As we go through our day-to-day life it is important to share our experiences. Sometimes you may feel that what you know and experience is not valuable to others, but I am telling you it is! Life experience can teach us so much and you owe it to yourself to listen to other’s experiences and share yours. The wealth of knowledge contained in ourselves, our friends, our families, and our work colleagues is immense.
There are so many ways out there to share, either in-person or online. Some people share through words, written and spoken. Some people share through images. Some people share through music. Some people share through actions.
Three of my friends and I have a text message group and regularly discuss topics such as: how to navigate a personal situation, ask for excel formula help, and ways to take better photos on your phone.
Please share your experiences. You never know the effect you can have on someone, on a cause you support, or how you can impact your company and co-workers. The reality is you may never realize the impact you have, because you may not receive feedback every time you share an experience, but please share anyway. And oh yeah, always lend an ear. Be willing to listen to the experiences of others with an open mind.
Share with us anytime at hello@pjxmedia.com.
Market Update: Sporting Events, Concerts, and Live Performances
Memorial Day has passed, and we are now getting into the heart of the 2021 Summer. The NBA and NHL playoffs are in full swing, Major League Baseball will be at its midpoint in a few weeks, the PGA Tour is approaching its 3rd major championship of the season, and summer concert schedules are finally being released. With vaccination rates increasing and covid transmission decreasing, there is a growing demand for in-person attendance, and gradually stadiums, arenas & venues have expanded their capacity for vaccinated and unvaccinated consumers. If you’ve watched any of the NHL or NBA playoffs on television, or been yourself, you can hear the cheers, chants, and boos returning, which is a welcome addition and sense of normalcy. At Wednesday night's Knicks game, there were over 15,000 people in attendance, and similar numbers are expected for future games as the NHL and NBA playoffs continue.
These new/returning traffic patterns pique our attention as event-targeted OOH and experiential activations have largely taken a seat on the bench for the past 15 months. As crowds start to return, this will serve as a key data point when exploring brand briefs, their goals/objectives, and how to best reach their target audience through out-of-home media. Event-based audiences have always been highly desired because of the ability to qualify them rather easily. With these audiences back in concentrated areas, on specific dates/times, it allows for increased opportunities to reach the right consumer segments at a point when they are engaged and receptive to brand messaging.
As we reach the halfway point of the year, timing is now optimal to reincorporate “tentpole marketing” efforts into brand strategy, and also ideate about how activations and events can fit in when planning OOH campaigns for 2H 2021 and FY 2022. OOH can directly support larger branding/sponsorship moments whether hand-selecting large-format bulletins and street furniture directly around an arena/destination or activating an experiential campaign with street teams and mobile trucks. These are strategies and tactics that should now be considered again after a long hiatus due to cancellations, postponements, and shifts to virtual, which have affected most live entertainment and events.
If you’d like to learn more about event-targeted out-of-home media, speak with our team of strategists & planners, and hear how we can help. Please reach out to hello@pjxmedia.com
Out-of-Home Spotlight: 3D Inflatable Buildouts for Billboards
More cost effective than a typical ”hard” 3D buildout, 3D inflatables are air-filled props that have the same impact as a "hard" buildout on your billboards.
3D inflatables lend themselves best to pieces with soft edges such as rounded shapes and animals.
Human faces tend to look “cartoonish” and not realistic.
Send us your ideas or we can recommend a placement for your next buy.
Fish and Sea Creatures are Easily Replicated Using 3D Inflatables
Tigers at Philadelphia Zoo
3D Letters are a Great Way to Add Some Cost-effective Pop to Your Billboards
This is the Way to Stand Out From the Crowd
Campaign Freeze Frame
Voodoo Ranger is Legendary in Phoenix
#SELTZERSZN
Yes, it's Fruit Smash and it's Beautiful
News & Views
Motel 6 Taps Into ‘Economy Movers’ In First Work From Barkley (Via AdAge)
Motel 6 is debuting its first work from Barkley after appointing the Kansas City-based shop AOR in November following its break with longtime partner the Richards Group. The new campaign takes that movement into account by telling the stories of travelers who are utilizing Motel 6’s 1,400 properties.
Location-based Ads Can Rebound Despite Apple's Privacy Changes (Via Marketing Dive)
The reopening of the U.S. economy is bringing more people out of their homes, reviving interest in location-based mobile marketing. Amid this shift in consumer habits, marketers seeking to reach Apple's customers are confronting the significant change to its privacy policy.
This Out-of-Home Campaign Wants to Make You Think About How You're Feeling (Via Adweek)
Having candid conversations about mental health has always been at the core of Madhappy’s mission, but the lifestyle brand took its messaging to a new level during Mental Health Awareness Month in May.
