Anamorphic, Programmatic & Sustainability Lead The Way
In this month’s newsletter we take a look at how PJX Media is taking the lead to provide you with resources to put out your best 3D Anamorphic creative, uncover our approach to Programmatic OOH and show you how we are creating sustainable out of home campaigns.

Programmatic buying within the digital out-of-home media space is growing exponentially. With the depth & breadth of screens available, Programmatic DOOH (pDOOH) can provide an efficient and agile solution with hyper-targeted capabilities.

Some of the animations are mind-blowing and get so much social media play and attention that clients continue to push the envelope of interaction they can see from their anamorphic creative investment. Keep reading for our insider anamorphic best practices and production tips.

Using innovative new materials and upcycling initiatives, PJX Media is committed to providingour clients with the tools to create environmentally sustainable OOH campaigns. We make it simple to be sustainable!

Listen to the Social Barbarians podcast featuring our CEO, Rick Robinson, discussing how OOH and social media will continue to be intertwined and what the future of that relationship will hold. A discussion not to be missed!

“OOH is real media for real people.
And in 2023 we have seen the return of the big idea.
The one-to-many experiences - the OOH experiences that we deliver out there in the world - every day - those experiences are what make - brands - famous!” - Rick Robinson, CEO, Project X

Project X Media, Inc., the leading technology-driven Out-of-Home (OOH) media agency, and a Tritium Partners portfolio company, announced today the election of Justin Symons to the Geopath board of directors as of March 27th, 2023.

In this issue of the Project X newsletter we discuss how OOH drives online searches and the role of AI in the Out of Home industry.

We do know there is a direct, proportional relationship between dramatic predictions about the impact of new technology and the likelihood of completely unexpected outcomes. Short of providing a list of examples, let's all agree the future rarely plays out as originally expected.

Without the right people feeding A.I. the right information, its value to OOH isn’t as precious as it may appear. OOH is ultimately about connecting people, and how can you do that without people.

The data showed that OOH, television, and video ads all rated similarly but the critical difference is that while TV and video ads command 68% of all advertising dollars in the US, OOH accounts for only 4%.

PJX Media announces the addition of New Business Managers Iris Portillo & Brad Staten. “Iris & Brad provide a fresh perspective coupled with proven talent and experience. We expect they will add to our game immediately!” says CEO, Rick Robinson. "They join our growing West coast team and will fuel our expanding list of agency and brand partners”.

Billboards offer advertisers a number of advantages over advertising for 30 seconds during the Superbowl, such as:

Solomon Partners 2023 Benchmark Report shows that Out of Home media billboards, both printed and digital, achieve the highest recall among consumers. Out of Home media is far and above the winner against print, tv, audio and online.

Project X assisted Zola in dominating Rockefeller Center (to get the attention of couples checking out the Christmas tree) and also posted media on subway station digital units throughout the city, near Bryant Park, SOHO…

We can't wait for you to experience the best OOH planning, buying and reporting experience in the billboard industry and the people behind it. At Project X, our suite of tech products improves your Out of Home planning and buying experience, but another important area where our difference is felt is in the people behind the tech. There, you will find a dedicated, experienced team ready to assist you with planning and buying your Out of Home media and to show you our tech in action.

We can't wait for you to experience the best OOH planning, buying and reporting experience in the billboard industry and, the people behind it.

Billboard advertising rebounded dramatically in 2022 and is projected to grow 6.7% in 2023. It’s time to be proud as an industry! No other medium connects IRL experiences to digital actions like Out of Home. We are un-skippable, brand-safe, and, I’d argue, the last un-fragmented broadcast medium.

The evolution and speed of advertising has changed dramatically in just the last 20 years and the next generation of small business owners require more accountability and speed to market.

Create buzz and excitement around a new fashion collection or product launch. Create a strong visual impact and leave a lasting impression on consumers.