Programmatic DOOH - The PJX Media Approach
Amanda Ruge & Gehrig Deaver
Media Planners
aruge@pjxmedia.com & gehrig@pjxmedia.com
May 3, 2023
Programmatic buying within the digital out-of-home media space is growing exponentially. With the depth & breadth of screens available, Programmatic DOOH (pDOOH) can provide an efficient and agile solution with hyper-targeted capabilities. PJX Media is offering you all the benefits of programmatic for DOOH plus a stellar staff with deep DOOH expertise and unique access to PJX Media’s buying efficiencies and tools.
Who doesn’t want to save time & money and gain expertise and a holistic approach to OOH?
pDOOH Explained
Digital OOH (DOOH) provides some great features such as the ability to change creative easily, rotate multiple creatives, day-part creative or trigger creative to run based on parameters such as current weather or traffic. DOOH is everywhere these days - digital billboards on highways, screens in your gym, digital bus shelters and screens in your office elevator to name a few formats. These digital screens deliver an ad to you in real time on a schedule, for example, once per minute. Programmatic Digital OOH (pDOOH) takes the amazing features of traditional DOOH but will deliver that same ad to your predetermined audience and measure it’s effectiveness. So you receive a targeted digital campaign based on your audience, your budget and your goals.
Think of it this way, traditional DOOH is a 1 to many delivery but pDOOH is a 1 to “chosen” many. You choose who will see your ad meaning your ads are targeted to the audience that shops at your store, attends your conference, goes to your amusement park, buys your brand of beverage, eats at your restaurants, etc. You get the idea!
Get the most media value, precision & flexibility with PJX Media’s pDOOH Advertising.
Why You Should Use pDOOH
It’s Efficient
Target only the screens, days or hours that work best for your KPIs. Budgets can be shifted based on performance in real-time. Contact us so we can put together scenarios for you.
It’s Fast
While we love the persistence of static OOH, you can’t beat the speed to market of a pDOOH campaign! Launch in multiple markets or across the US the same day.
It’s Agile
Alter the parameters of your campaign at a moments notice. If you want to tweak, completely change your campaign audience or revise creative, you have the flexibility to do so.
It’s Targeted
You have the ability to target audiences, geographies, POIs, days, times, and moments.
It’s Audience Based
Choose your key demographics, target audience and location. Your campaign will automatically run on screens that skew the highest for your desired audience.
It’s Measurable
Measure the impact of your Programmatic Digital OOH ads with ease through footfall attribution, brand uplift and many other metrics.
pDOOH can activate on 650,000+ digital screens across the USA:
Airports
Taxi/Rideshare
Gas Stations
EV Charging Stations
Salons
Grocery Stores
Large Format Digital Bulletins
Bus/Transit Shelters
And much more…
When to Use pDOOH
Have a smaller budget but still want the best CPM possible?
Real-time bidding on impressions gives you an accurate estimate of your pDOOH campaign’s CPM before it begins. We will walk you through your campaign parameters and show you what is possible.
Avoid Minimums
Due to the way pDOOH is purchased, some media partners will bypass their minimum spend requirements for certain formats. You can actually run in locations you may not have thought possible with your budget. We can show you examples.
Dynamic Creative
Programmatic Digital Out of Home simplifies dynamic creative by allowing advertisers to change creative as frequently as they want with no additional costs. Feel free to rotate multiple creatives, day-part your creative or update creative at any time.
Explore New Formats
pDOOH has a variety of media formats that can support creative in unique ways. Target your key audience through placed based digital formats, electric vehicle chargers, interior Uber/taxi screens, and many other digital formats.
Get in touch with the PJX Media team to discuss pDOOH in more detail and get your custom recommendation.
