Outdoor Advertising is a valuable tool for DTC brands, helping them to reach a large and diverse audience, differentiate themselves from the competition and drive traffic to their online and physical locations.

Rick’s ability to plug in, connect with everyone across the organization, inspire, motivate, and drive meaningful impact in three months was remarkable…the timing worked because the leadership team felt everyone was ready, and it’s particularly nice that it lines up with starting the new year with Rick at the helm.

The street level presence missing for most D2C brands is becoming real via the most public of mediums – Billboard advertising – otherwise known as Out of Home Media (OOH). Brands like GOAT, Glossier, NAADAM, Guideline, Herschel, Betfred, Back Market and others, reached out to Project X this past year to help deliver proof of life out in the real world. They use OOH to breakthrough and disrupt – and they have seen measurable and material results in website visitation, sales lift and of course general awareness and positive brand sentiment.

D2C brands use billboard advertising to breakthrough and disrupt – and they have seen measurable and material results in website visitation, sales lift and of course general awareness and positive brand sentiment.

PJX Media, the OOH Advertising Experts and leading technology-driven Out-of-Home (OOH) media agency, a Tritium Partners portfolio company, announced today the promotion of Rick Robinson to Chief Executive Officer, effective January 1, 2023. Robinson takes the helm of a tenured leadership team whom the founders hand-selected for the future.

The OAAA’s Out of Home (OOH) Media Plan Awards, were created to recognize the essential role media planning plays in the development of successful billboard advertising campaigns.

According to Harris Poll research, nearly 8 in 10 (78%) social media users have noticed Out of Home billboard advertising on social media in the last six months. And, when asked what kind of billboard creative would make them pay attention, over half of respondents said “something that is unexpected or surprising” (54%).

We’ve come out of COVID feeling good about ourselves again, which can be seductive, but we need to keep embracing the tough questions we were forced to answer over the past 2 years.

As shoppers begin to think about their holiday plans, marketers need to be ready to reach them with the right message at the right time. Billboard advertising is a powerful tool that can help marketers reach consumers on the go and drive awareness and consideration for their brands.

NAADAM saw what every brand wants to see when they execute an OOH campaign - Sales lift attributable to their Out of Home Media investment.

With the OOH industry’s largest and most-refined inventory database, ADstruc has published an industry wide survey as a first exploratory step towards developing their popular software for the supply side.

PJX Media announces the addition of New Business Director Chris Galtt and Media Planner Amanda Ruge to their Los Angeles team.

A decade later, we still hear frequent feedback that, in addition to its powerful technical capabilities, our ADstruc platform is the most user-friendly in the industry.
Data will continue to be necessary, as we are no longer only convincing CMO’s; companies are increasingly more focused on the bottom line & ROI, making it just as important for Out of Home Advertising programs and investments to impress CFO’s.

A decade later, we still hear frequent feedback that, in addition to its powerful technical capabilities, our ADstruc platform is the most user-friendly in the industry.

Data will continue to be necessary, as we are no longer only convincing CMO’s; companies are increasingly more focused on the bottom line & ROI, making it just as important for Out of Home Advertising programs and investments to impress CFO’s.

The creative canvas OOH provides brands is unparalleled…

The success of an OOH campaign relies on a lot of companies coming together to make a campaign come to life - agencies, media owners, production partners, and more. Some campaigns have more partners, some have less - but no matter what, it's an orchestra of movement, communication, and passion that produces beautiful campaigns and results.

To thrive in the Out of Home Advertising space our campaigns must add to the public realm. We are duty bound to earn our right to inhabit cities by creating utility for our viewers – rewarding regular people for giving us their attention while living their lives out and about. When we take away their sky, or someone’s line of sight, it’s our obligation to replace it with OOH messages delivering brilliant moments that matter, those perfect mergers of content and context. Knowing this we should strive to bring value and get it right every time.

By engaging with empathy, the respect you will gain for the “audience” will provide powerful insight into your out of home advertising planning choices and ability to see how the carefully selected individual pieces influence the whole.

NAADAM’s out of home advertising results are impressive. Website visits and conversions increased. When analyzing the results vs. established benchmarks, the NAADAM campaign performed well above average when compared to brands with similar website traffic. To validate the OOH efforts, an attribution measurement study was executed to understand who was exposed to the OOH messaging, the actions taken afterward, and how they contributed to brand lift.