AI in OOH: The Human Factor by Keith Covington
March 9, 2023
Can A.I. be an extremely powerful tool for the OOH world?
OOH as an industry that is rich with creativity and the consolidation of data, stands to gain much from something that can be as precise and sharp as A.I.
The big question however ought to be: how does ChatGPT and other A.I. tools get their knowledge and a quick examination of that leads us squarely back to us. The People.
“Without the right people feeding A.I. the right information, its value to OOH isn’t as precious as it may appear.”
- Keith Covington, Growth Support Manager, Project X
A.I. is what you make of it and as exciting as that can be it should also sponsor some pause. A.I. can’t be seen as some magic pill to metamorphosize OOH into the future version of itself. Its strengths come from the core strength of the OOH industry: Its people.
Without the right people feeding A.I. the right information, its value to OOH isn’t as precious as it may appear. OOH is ultimately about connecting people, and how can you do that without people. The people who see out of home media, who work in the out of home industry and who advocate for out of home have made it an enduring force for decades. Automation has only helped that to be better with its service and as things progress, automation and technology will be even more handy for pushing the success of people in the Out of Home industry.
So Yes, A.I. can be an extremely powerful tool for the OOH world but without the strength of its people, it will all be for naught.
