Sustainable OOH is Within Reach
Joe Fernandez
Production Manager
joe@pjxmedia.com
April 27, 2023
Using innovative new materials and upcycling initiatives, PJX Media is committed to providing our clients with the tools to create environmentally sustainable OOH campaigns.
Our Current Sustainability Initiatives & Offerings
•Eco-Friendly Materials for OOH
•EnhanceAir - “Smog-Eating” Coating for Billboards
•Upcycling Used Billboard Vinyl
•Totebags from Recycled Billboards
Eco-Friendly Materials
Bulletins
•Recyclable
•Made from Polyethylene
•60% lower carbon footprint than PVC vinyl
•Silicone and Chlorine-free
Posters
•Recyclable
•Made from Polyethylene
•Chlorine and Plasticizer-free
Bus Shelters
•Recyclable
•Materials include 10% post-consumer waste
•FCS Certified - FSC certification ensures that products
come from responsibly managed forests that provide environmental, social and economic benefits.
EnhanceAir – “Smog-Eating” Coating for Billboards
EnhanceAir turns outdoor advertising media into an air purifying surface that reduces pollution and contributes to the fight against global warming.
•Transparent top-coat is activated by UVA light, turning oxygen and humidity into
powerful cleaning agents.
•Pollutants are converted to less harmful minerals and gases.
•The coating will continue to work for at least one year.
•Does not impact any visual elements of the ad.
•Does not affect recyclability of the material.
•Adds only 25% to the cost of standard bulletins.
Take credit for helping the planet!
Because EnhanceAir lowers NOx and VOC levels, advertisers who use the coating can make the following claims about how they are helping the environment:
• Fights Climate Change
• Improves Air Quality
• Makes the Air Healthier
• Reduces Air Pollution
• Helps the Planet
• Purifies the Air
• Cleans the Air
• Eats Smog
• More Sustainable Advertising
Upcycling Used Billboard Vinyl
We can upcycle your billboard vinyl to be used as protective tarps or pond liners to extend the use of your printed billboards. Ask about our turnkey process to have your used billboard vinyls upcycled.
Create Reusable Bags from Your Billboards
Creating reusable bags from your billboard vinyl is a great way to continue to reuse your vinyl in a creative way. These high-quality, durable bags are perfect for trips to the beach, shopping or gifting. Below are a few examples of tote bags created from billboard vinyl. We make it simple to be sustainable!
