3D Anamorphic - Best Practices to Get it Right The First Time
Mike Goodrich
Production Director
mike@pjxmedia.com
May 2, 2023
There are some amazing examples of anamorphic creative on the streets these days. Sometimes we forget that the animation playing “inside” a corner digital unit is not a movie but an illusion created by the design and the viewing angle of the unit from the street. Some of the animations are mind-blowing and get so much social media play and attention that clients continue to push the envelope of interaction they can see from their anamorphic creative investment. Keep reading for our anamorphic best practices and production tips.
Anamorphic Illusions are a 3D Creative Technique
There is no limitation on where you can apply an anamorphic illusion, but there are better options. We can guide you toward the best markets and units to show off your 3D anamorphic creations.
Anamorphic illusions are not limited to digital OOH and have been done on painted walls and even printed billboards.
3D Anamorphic Bests Practices
• Viewers can only see the effect from a distinct vantage point.
• Ideal for pedestrian audiences and not suited for vehicular audiences.
• Choose OOH units that have a safe place where people can stand to view the unit.
• Units with two faces that turn a corner are ideal but single face units work as well.
• Units that can display full-motion are ideal but not necessary.
• Using a CTA that promotes people posting their experience to social is a plus.
• No special hardware or screen technology is required.
• Clients simply deliver anamorphic assets to spec like any other campaign.
3D Anamorphic Production
Production lead times vary based on the following:
• The complexity of the anamorphic illusion.
• The producer of your anamorphic file and the specs for each digital OOH unit.
• If client provided assets already exist to help jump start production.
• Estimates for anamorphic file creation are 2-8 weeks based on the starting point of creative and complexity.
PJX Media has the resources to create 3D anamorphic files to display on your digital or static bulletins and handpainted walls. Contact us for more information.
