OOH News from PJX Media
Get the latest news from the world of Out of Home advertising and the PJX Media Team.
How Tech Brands and Start-Ups Can Leverage Out-of-Home Advertising: A Strategic Guide
As part of a start-up, you’re used to wearing many hats and doing it yourself. That can work. You can call some billboard companies and ask them what they have. But, we’ve found at PJX that as you gain more knowledge and begin to see the complexities of out-of-home, you will seek help.
How to Implement Effective Social Media Strategies Using Out-of-Home
You’re feeling inspired by the unlimited palette of the OOH medium. Ready to get started? Contact us and let’s bring your brand to life, both on the streets and online.
Unlocking Growth: Why OOH Advertising is the Secret Sauce for QSR/Fast Casual Brands
Unlocking Growth: Why OOH Advertising is the Secret Sauce for QSR/Fast Casual Brands. Learn about QSR Advertising Trends.
OOH: The Unexpected Guest Every Brand Needs at the Party
Media Directors & CMOs, OOH is back with dynamic, hyper-targeted ads. Not just bold billboards, but a guest list for cultural moments .
Storytelling in OOH: Key Strategies Revealed by Matt Schutzman
In special episode of the Digital and Dirt podcast, Ian Dallimore sat down with Matt Schutzman of PJX Media, and spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.
“The DOOH revolution will be more important than the introduction of TV in the 1950's”
The DOOH revolution will prove to be more important, more impactful - socially, economically, contextually - than the introduction of TV in the 1950's" - hear PJX Media’s CEO Rick Robinson’s recent talk at MediaPost's DOOH Brand Insider.
AHF’s Just Use It Ad Campaign Named OBIE Award Finalist
Major billboard companies rejected the condom-clad banana image and accompanying slogan, but it thrived with enthusiastic support from independent billboard companies and press.
Voodoo Ranger Brews Up Epic Marketing Blitz in Dallas and Vegas!
This campaign wasn't just about impressions (millions!), it was about reaching people when they're primed for fun: near nightlife and during peak celebrations.
Big Boots, Big Hearts, Big Texas: Step Up with ARIAT
Saddle up, partner, and mosey on down to ARIAT. Because when it comes to Texas pride and quality gear, everything is bigger, better, and bolder. Just like you.
Luxury Redefined: When Brooklyn Met an OOH Masterpiece
More than just advertising, it was a conversation starter. The brand met the public where they were – not confined to screens, but alive in the energy of everyday life.
Watch How PJX Media Built 3 OAAA Media Plan Award Winning Campaigns
Last fall PJX Media earned not one, not two, but three OAAA Media Plan of the Year awards for their killer campaigns with Glossier, Zola, and Q Mixers. Doug Zanger sat down for a chat with the brains behind it all – Jacqueline Callaghan, Ruben Flores, and Matt Schutzman.
OOH Media: Feeding the Marketing Funnel in The People’s Space
If you're looking for a medium that captures attention, sparks conversations, and drives results, look no further than OOH. It's the master of impact in the public space.
Our 2023 Look-Back
Our 2023 achievements were just the beginning. Get ready for even more from PJX Media in the year ahead!
Understanding Street Furniture Advertising
Picture this: You're walking down the street when a brightly colored ad on a bus shelter catches your eye. This is street furniture advertising, an impactful form of out-of-home (OOH) media that leverages public amenities to reach audiences.
Maximizing Impact with OOH Media for Brand Visibility
We give you insights into how location selection can make or break an OOH campaign, creative strategies that hook viewers' attention effectively, and new technological trends reshaping the outdoor media landscape. We'll also explore integrating OOH campaigns with other digital marketing channels for greater impact and better data collection.
AHF Tells 3 More Major Cities To Protect Their Bananas
AHF's Just Use It! campaign returns with a bang in NYC, Miami, & Chicago! The controversial condom ad (think banana in a condom) is back, this time bypassing the big 3 ooh companies and finding success with independent media owners. This win for smaller players highlights censorship issues & potential for fresh opportunities in the OOH industry.
PJX Media Honored to Win 3 OAAA OOH Media Plan of the Year Awards
This accomplishment reflects not just individual campaign thinking, but a deep understanding of the ever-changing consumer journey and the ability to leverage OOH's unique strengths to connect with audiences in meaningful ways.
Supporting AIDS Healthcare Foundation on World AIDS Day
Supporting AIDS Healthcare Foundation on World AIDS Day
Direct-to-Consumer Brands Embracing the Power of Out-of-Home Media in 2024
OOH media is shedding its traditional perception as an intrusive advertising method and is increasingly being recognized as an effective tool for DTC brands.
Top 8 Holiday Out-of-Home (OOH) Media Tactics to Implement Now
By implementing the following tactics, you can create a successful holiday OOH media campaign that will help you reach your target audience and boost sales. PJX Media, the OOH Advertising Experts, can get your campaign up and running quickly to maximize your year-end holiday sales and make Q4 a rousing success!