Arc'teryx unleashed an epic OOH adventure across NYC!
December 9, 2024
An iconic digital billboard in Times Square, known as The Beast, pulsed with heart-pumping visuals for outdoor brand Arc'teryx, along with screens in bustling Penn Station. Captivating projections bathed buildings in high-traffic areas with scenes of skiing, snowboarding and climbing adventures. Street-level wild postings and digital kiosks echoed the wintery visuals, while subway liveboards kept the momentum rolling underground.
The creative was bold, featuring epic mountain scenes and taglines like "Delight in the Detour" and "No Wasted Days," all showcasing the brand, known for its innovation in outdoor gear.
This immersive campaign captured attention and ignited the imaginations of city dwellers – proving OOH can truly move mountains (or hearts, in this case).
