Video Content Needs a Channel: Seizing the Power of Digital OOH
December 10, 2024
Marquis Brownlee's review of OpenAI's Sora has ignited a spark. With the potential to generate millions of videos daily, we're on the cusp of a content explosion. But where will all this content be seen?
While AI-generated videos are still evolving, with physical objects and spatial relationships needing fine-tuning, they are already powerful storytelling tools. As these tools mature, they will gain credibility and significance, especially when deployed outside of our devices and in the public space.
With Digital Out-of-Home (DOOH), its power lies in the ability to target audiences within the context of their lives. We leverage data to guide our planning so that we choose the right format, venue, time of day, etc. to give messages the best opportunity to resonate with audiences.
Targeting is one part of the equation; the other factor is the message itself. What is its language, tone, visual story, and is it attention-grabbing? Since AI-generated content relies on text prompts, our inputs must be as specific and intentional as our media planning.
DOOH offers the perfect platform for AI-generated content to establish its credibility. It is a public space where we must earn the right to be seen. Smart media planning combined with compelling, relevant content can be powerful in driving engagement.
We should embrace this new era of content creation and experiment within DOOH.
