Pushing Boundaries: PJX Media and BCN Visuals Partner for Impactful OOH Campaigns
September 24, 2024
The experts in Out-of-Home (OOH) advertising have joined forces with the leaders in 3D Digital Out-of-Home (DOOH) innovation. PJX Media is excited to announce a strategic partnership with BCN Visuals. This collaboration will elevate the OOH industry, combining BCN Visuals’ groundbreaking 3D capabilities with PJX Media’s expertise in delivering impactful, culturally resonant campaigns.
Together, PJX Media and BCN Visuals aim to connect advertisers with consumers through imagery and content that captivates audiences, creating immersive experiences in public spaces. Their goal is to cross the boundaries of traditional marketing channels, redefine what is possible with OOH, and create cultural moments that resonate far beyond the billboard.
“I think we’re going to be able to activate in places and tell stories in a way that blurs the line between what is advertising and what is immersive spectacle,” said Davide Bianca, Chief Creative Officer at BCN Visuals. “We’re in the business of emotions, not media.”
PJX Media and BCN Visuals share a vision of transforming public spaces into immersive experiences that surprise and engage audiences. By merging their expertise, the two companies will provide brands with tools and insights to create memorable, high-performing campaigns that resonate on multiple levels.
“Out-of-home is the visual voice of commerce and culture. It’s our job to create memorable interactive experiences in public spaces and provide value both to the consumer and to the advertiser,” said Rick Robinson, CEO of PJX Media. “Working with BCN Visuals, we will bring more magic and serendipity to the people’s space by adding immersive anamorphic and 3D DOOH to our standard offerings.”
Historically, PJX Media has executed about one or two 3D DOOH campaigns per year. However, they plan to democratize access and significantly increase these opportunities through this partnership with BCN Visuals. PJX Media works with brands of all sizes, across various verticals, with a particular focus on challenger brands. For these brands, a one-of-a-kind execution like 3D DOOH can be the key to standing out and gaining a greater share of the market.
BCN Visuals will continue to champion 3D DOOH and anamorphic campaigns as a means to capture a larger share of ad spend. They believe that their innovative offerings will encourage brands to keep using and experimenting with OOH, attracting even those who have never considered the medium before.
“The discovery of an anamorphic execution excites and surprises people. Imagine going about your day and suddenly seeing a 3D image pop out at you. That’s something people are going to remember—a billboard story you’ll tell your friends, take a picture of, and share on social media,” Robinson said. “We are beyond thrilled to do more of these executions, working closely with BCN Visuals.”
Expanding the Reach of 3D DOOH
BCN Visuals approaches each project with a "canvas first" mentality, ensuring that their work is shareable by design. They aim to create content that makes people stop in their tracks and become part of a shared experience. By leveraging the physical environment as part of the storytelling process, they can influence how the narrative unfolds, making it more memorable and impactful.
“We’ve built the company from the ground up based on this notion. How can we trick the eye into believing there is a space beneath the glass and create a story that hits people on an emotional level?” said Bianca. “We understand what are the touch points of the story. When you get the bigger picture you can combine the wow and the pow.”
The two companies are seeking the creation of cultural moments rather than local market activations. Anamorphic executions create experiences so compelling that people will go out of their way to be part of it. People who can’t see it in person can see it on social media where it will be shared, having a ripple effect. OOH works in ecosystems, not silos.
This partnership between BCN Visuals and PJX Media will redefine OOH advertising, helping brands expand their reach and create unforgettable experiences.
“It touches people on an emotional level and transcends constraints. No matter where you are it has a “wow” effect and resonates subconsciously. It tells big wild stories that go beyond the limitations of traditional media,” said Bianca.
“This is a tool for every out-of-home company to grow their revenue and to bring new clients in the space,” said Charles Chimera, Global Chief Growth Officer at BCN Visuals, a 30-year OOH veteran. “It’s the coolest tool I’ve seen in my lifetime in this business.”
About PJX Media: PJX Media is a leading independent OOH advertising agency. We create unique campaigns that we believe in fiercely because they're designed specifically for you. We know where your audience is, where the inventory is, and we have the tools to show the effectiveness of your campaign. Your brand deserves more than the standard approach; it deserves stand-out campaigns.
About BCN Visuals: BCN Visuals is an award-winning innovation technology company and digital studio. Known for pioneering 3D anamorphic billboards and revolutionizing digital out-of-home, we collaborate with brands and agencies to create cultural moments.
Media Contact: PJX Media
Email: hello@pjxmedia.com
Media Contact: BCN Visuals
Email: press@bcnvisuals.com
