In this month’s feature-packed newsletter, we get you ready to launch your Q3 & Q4 campaigns! We give you Programmatic OOH tactics for success, unveil strategies and advantages of billboard advertising and decode out of home media for marketers. We break all of this knowledge down in the following quick-read, bite-sized posts.

Anamorphic, Programmatic & Sustainability Lead The Way
In this month’s newsletter we take a look at how PJX Media is taking the lead to provide you with resources to put out your best 3D Anamorphic creative, uncover our approach to Programmatic OOH and show you how we are creating sustainable out of home campaigns.

In this issue of the Project X newsletter we discuss how OOH drives online searches and the role of AI in the Out of Home industry.

We can't wait for you to experience the best OOH planning, buying and reporting experience in the billboard industry and the people behind it. At Project X, our suite of tech products improves your Out of Home planning and buying experience, but another important area where our difference is felt is in the people behind the tech. There, you will find a dedicated, experienced team ready to assist you with planning and buying your Out of Home media and to show you our tech in action.

The street level presence missing for most D2C brands is becoming real via the most public of mediums – Billboard advertising – otherwise known as Out of Home Media (OOH). Brands like GOAT, Glossier, NAADAM, Guideline, Herschel, Betfred, Back Market and others, reached out to Project X this past year to help deliver proof of life out in the real world. They use OOH to breakthrough and disrupt – and they have seen measurable and material results in website visitation, sales lift and of course general awareness and positive brand sentiment.

A decade later, we still hear frequent feedback that, in addition to its powerful technical capabilities, our ADstruc platform is the most user-friendly in the industry.
Data will continue to be necessary, as we are no longer only convincing CMO’s; companies are increasingly more focused on the bottom line & ROI, making it just as important for Out of Home Advertising programs and investments to impress CFO’s.

To thrive in the Out of Home Advertising space our campaigns must add to the public realm. We are duty bound to earn our right to inhabit cities by creating utility for our viewers – rewarding regular people for giving us their attention while living their lives out and about. When we take away their sky, or someone’s line of sight, it’s our obligation to replace it with OOH messages delivering brilliant moments that matter, those perfect mergers of content and context. Knowing this we should strive to bring value and get it right every time.

NAADAM’s out of home advertising results are impressive. Website visits and conversions increased. When analyzing the results vs. established benchmarks, the NAADAM campaign performed well above average when compared to brands with similar website traffic. To validate the OOH efforts, an attribution measurement study was executed to understand who was exposed to the OOH messaging, the actions taken afterward, and how they contributed to brand lift.

Memorial Day weekend is right around the corner and it is time to honor and celebrate the lives we lost in active military service. We remember those who sacrificed their lives in order to fight for our country, some of which were Pulitzer Prize winners or received Medals of Honor. 

Memorial Day weekend is right around the corner and it is time to honor and celebrate the lives we lost in active military service. We remember those who sacrificed their lives in order to fight for our country, some of which were Pulitzer Prize winners or received Medals of Honor. 

What would we be without our Moms? They set the tone to every day and basically to our lives. Moms are so adaptable. Thinking back through our history, it’s incredible what Moms handle on a daily basis!

Happy Earth Day! What a great day to love the Earth. To be fair, every day is a great day to love the Earth, but if you have not yet begun to do your part (or don’t know where to begin), today is the perfect day to start.

The month of April is filled with so much excitement! We have holidays like Easter and Passover and all the while the weather is getting warmer. April is also important because it is Autism Acceptance Month!

As winter comes to an end and spring creeps its way in, it is that time of year where we can celebrate the wonderful films, directors, actors, and movie crews with the 94th Academy Awards.

“Leave the saving of the world to the men? I don’t think so… I don’t think so.” - Elastigirl/Mrs. Incredible 

Women’s History Month is a time to celebrate all of the past achievements women have made fighting for gender equality while also honoring the achievements of women in general. 

With spring around the corner, travel plans are in high demand. Here are just a few tips when traveling during the COVID-19 Pandemic. 

February is here and there is so much to celebrate. Valentine's Day is approaching, the Winter Olympics are starting, and it is Black History Month!

It is a great month to START learning and teaching about Black history with your kids, your family, your significant other, and your friends.

You may be familiar with the saying, “New year, new me.” A new year means you can have a fresh start, make new goals, and try to better yourself. You might make resolutions and have good intentions, but how can you try to increase the chances of keeping those resolutions for as long as possible?

And just like that, the year 2021 is coming to an end. We have had good times and bad times throughout the year, so let’s reflect on some of each.

Let’s start with the bad and try to flip our perspective.