Top 6 Reasons: DTC Brands Will Use Out of Home (OOH) in 2023
Jeff Aldridge
Director, New Business
jeff@pjxmedia.com
December 8, 2022
“Outdoor Advertising is a valuable tool for DTC brands, helping them to reach a large and diverse audience, differentiate themselves from the competition and drive traffic to their online and physical locations.”
With 2022 coming to a close, I wanted to share with you the top 6 reasons that DTC brands will use OOH Advertising in 2023.
Running digital billboard and display campaigns: DTC brands are likely to continue using digital billboards and displays to create dynamic and engaging advertising experiences. This can include LED displays, interactive kiosks, and other digital technologies that allow DTC brands to display video, animation, and other interactive content.
Wildpostings or guerilla advertising: Wildpostings can be an effective way for DTC brands to create buzz and build brand recognition, by creating unexpected and memorable brand experiences that grab people's attention. This can help to differentiate your brand from competitors and build customer loyalty. Wildpostings also offer a powerful complement to digital/social channels.
Creating augmented reality experiences: Some DTC brands are likely to continue using augmented reality (AR) experiences to create immersive and interactive brand experiences that engage customers and drive brand awareness. This can include AR apps, AR-powered billboards, and other technologies that allow customers to engage with brand content in new and exciting ways.
Using programmatic OOH media to target and personalize ads: DTC brands are likely to continue using programmatic technology to target and personalize their OOH advertising, by using data-driven insights to show the right ads to the right people at the right time. This can help to increase the relevance and effectiveness of OOH campaigns, and can drive better business results.
Promoting special offers and discounts: DTC brands are likely to continue using outdoor advertising to promote special offers and discounts, such as limited-time sales or discounts on specific products or services. This can help to create a sense of urgency and drive customers to take advantage of these offers.
Displaying ads on traditional billboards and signs: DTC brands are likely to continue using traditional billboards and signs to reach their target audience, by displaying their advertising on billboards, bus shelters, and other outdoor locations.
Overall, outdoor advertising is a valuable tool for DTC brands, helping them to reach a large and diverse audience, differentiate themselves from the competition, and drive traffic to their online and physical locations.
If you're looking to explore OOH in 2023, I'd love to schedule some time now or after the holidays to discuss your 2023 marketing needs and how Project X can be a valuable partner to help you execute measurable and impactful OOH campaigns. Please reach out to me at jeff@pjxmedia.com.
