Billboard Advertising x Social Media = Amplification of Your Message… & Budget

November 2, 2022

According to Harris Poll research, nearly 8 in 10 (78%) social media users have noticed Out of Home billboard advertising on social media in the last six months. And, when asked what kind of billboard creative would make them pay attention, over half of respondents said “something that is unexpected or surprising” (54%).

Other key findings from the research include:

- Social media users are significantly more likely than the general population to have noticed billboard advertising in the last six months (78% vs. 63%).

- More than 1 in 3 social media users (35%) say they would be more likely to visit a store if they saw a billboard ad for it on social media.

- Social media users are more than twice as likely as the general population to say Out of Home billboard advertising is “more trustworthy” (35% vs. 16%).

- Social media users are also more likely than the general population to believe that billboard advertising is “more creative” (44% vs. 32%).

Shall we go on?

The bottom line is Out of Home media billboard advertising is the most shareable media around. The amplification that an amazing creative can receive when placed in the right location is well worth the investment.

We know the OOH landscape, have the best technology to source the right locations to get you in front of your target audience and our team has the experience to get you the right plan the first time so you are on the street fast. Let Project X guide you to your next Out of Home media opportunity.

Contact us at hello@pjxmedia.com or reach out on LinkedIn.