Can Buying Out of Home (OOH) Advertising be as Easy as Pie?
September 28, 2022
“A decade later, we still hear frequent feedback that, in addition to its powerful technical capabilities,
our ADstruc platform is the most user-friendly in the industry.”
It was the early days at PJX Media and I was walking over the Manhattan Bridge every day from Brooklyn to our office in SoHo.
The views were incredible and the commute was meditative. I enjoyed watching the copy changes on the billboards along the way, revolving like the seasons. It was an ever present reminder that out of home advertising is a canvas in the physical world; that there is a grandness and artistic beauty to out of home not found in other advertising mediums.
I remember one day seeing a billboard that simply said, “Easy As” with a picture of a slice of pie. Although initially confused, as was a New York Times reporter, it was a poetic parallel to what we were building with our out of home advertising workflow platform, ADstruc.
Our team of engineers saw what media planners and operators were doing at that time: sending spreadsheets back and forth, creating friction by requiring manual entry into bespoke templates, frequent phone calls, emails, with lots of opaqueness around availability and pricing. It wasn’t great for us. It wasn’t great for clients. We talked to forward-looking industry veterans, such as our own Rick Robinson. We learned. We listened. We designed. We coded. We collected feedback. We empathized with our users. We made it better.
Throughout the years, we’ve stayed focused on user experience while empowering people with high-tech workflow efficiencies. A decade later, we still hear frequent feedback that, in addition to its powerful technical capabilities, our ADstruc platform is the most user-friendly in the industry. For our team at Project X, over 1,500 media partners who use our platform, and our clients, we’re able to leverage tech to help deliver demonstrable data-driven results in a way that makes it all feel… as easy as pie.
Fast forward to now. Do you want to learn more about how OOH works? Or find yourself currently planning a campaign? Some of the world’s leading brands trust us with their OOH investments and we’d love the opportunity to talk with you about how we can help your brand.
