Judging the OAAA 2022 Media Plan Awards
The OAAA’s Out of Home (OOH) Media Plan Awards, were created to recognize the essential role media planning plays in the development of successful OOH campaigns. The award program underscores how the elements of good creative design, thoughtful placement of messages and proper allocation of budgets unite to produce an outstanding communications strategy. This year, our Group Media Director, Justin Symons had the opportunity to participate as one of the advertising, media, and marketing executives selected for the judging process. Of his involvement, Symons had to say:
“It was an incredible experience - having the opportunity to review some of the most innovative, creative, and data-driven OOH campaigns from the past year was not only inspiring, but an honor. Fresh ideas are the currency of our business - they tend to make the biggest impact and that was definitely something I was looking for. And don’t get me wrong, it shouldn’t be a surprise that originality is much easier said than done, but I was pleasantly surprised with the level of detail provided in the entries, particularly when it came to results, that really stood out to me.”
After a (3) round judging process, the winners will be announced during the 15th annual Ad Club Out-of-Home: Now event taking place on December 8th, 2022 in New York, NY at Tribeca 360.
