OOH News from PJX Media

Get the latest news from the world of Out of Home advertising and the PJX Media Team.


Mike Goodrich Mike Goodrich

Eco-Friendly OOH Advertising: The Role of Live Plants

With the new Delta variant spreading throughout the U.S. so quickly, public health experts are saying that now is NOT the time to toss our masks or do without testing. Many New York counties are currently falling under CDC Guidelines for wearing masks indoors in public spaces.

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Black Light Billboards: Revolutionizing Out-of-Home Advertising

Change can be scary sometimes, but in certain situations, it can result in a positive outcome. With the Olympics’ Opening Ceremony airing on NBC tonight, Tokyo producers have decided to go with a more deep and meaningful approach. Unfortunately, this means no flashing lights, dancers, or giant props. The parade will be much smaller, instead of having more than 10,000 athletes entering a stadium that is at max capacity.

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Mike Goodrich Mike Goodrich

OOH Advertising Experts: Unleashing the Power of Dynamic Content in OOH Marketing

We made it! The July 4th weekend is behind us and we are in the heart of the summer! After a long, trying year of uncertainty, anxiety, caution, and change, we all deserve a summer filled with friends, family, and fun activities. It’s also a great time to reflect on the last 16 months and take a “personal inventory” of where we are in our lives

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Mike Goodrich Mike Goodrich

Understanding Programmatic OOH: A Comprehensive Guide

The out-of-home media world is so much more than billboards. We are everything from aerial banners flying above beaches in the summer, outfield signage at baseball games, pole banner ads in parking lots of your favorite store, to video displays at your doctor’s office, screens at the deli counter, and custom dry-cleaning bags and pizza boxes -

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Mike Goodrich Mike Goodrich

The Future of Out-of-Home Advertising: 3D Inflatable Billboards

As we go through our day-to-day life it is important to share our experiences. Sometimes you may feel that what you know and experience is not valuable to others, but I am telling you it is! Life experience can teach us so much and you owe it to yourself to listen to other’s experiences and share yours.

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Mike Goodrich Mike Goodrich

Neon Lights: The Future of Effective OOH Campaigns

Are you loyal to a company or brand? Why? The answer may be something that cannot be seen right away but it can be felt. When you are in their presence there is a feeling that you just want to be associated with.

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Mike Goodrich Mike Goodrich

Foil Disks: The Secret Weapon of Engaging OOH Ads

Well, we did it. Another month in the books. Into May and the heart of spring we go, with cherry blossoms blooming, Cinco de Mayo parties at full tilt (well, social distanced “get togethers” maybe), Mother’s Day weekend, and Memorial Day fast approaching. And it’s important we stop right there.

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Mike Goodrich Mike Goodrich

Navigating the Out-of-Home Marketing Landscape in Miami, FL

In one day a lot can happen.

In one day, kids learn to ride a bike. One day they can’t balance and may fall or not travel very far, but then all of a sudden, one day, it happens and they ride.

After all of the uncertainty that comes with living through a pandemic, we need to remind ourselves that we, as individuals,

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Mike Goodrich Mike Goodrich

Let’s Play Ball

Hello world! That’s how I feel right now; jubilation describes my mood at this current juncture. The weather here in the northeast couldn’t be better, sunshine is abundant, the temperature is 65+ and there isn’t a cloud in the sky. Ah, breathe in deep and savor it, we are finally back, at least for some.

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Mike Goodrich Mike Goodrich

Creative Design Tips for Memorable Out-of-Home Ads

Ah March… In like a lion, out like a lamb they say. On one day in the moody month of March, it can feel like Winter in the shade and Spring in the sun. Flowers bloom and we add an hour of daylight. March is certainly a transformational month

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Mike Goodrich Mike Goodrich

Let’s Celebrate Women’s History

There are so many notable accomplishments made by women throughout American history, and one of the most prominent was Rosa Parks, sparking the start of major changes in this country. She helped initiate the civil rights movement when she refused to give up her seat to a white man on a Montgomery Alabama bus in 1955.

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Mike Goodrich Mike Goodrich

Unleashing Creative Potential: Free OOH Design Tips

C’mon vaccines. Do yo thang! I am itching for a “real” vacation. It’s been over 12 months since the real thing. I’ll take a three-day weekend out of state (maybe even in-state), just something other than being home All.

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Mike Goodrich Mike Goodrich

Maximizing Out-of-Home Impact with Billboard Extensions

As we celebrate President's Day weekend, take a few minutes to read about some great leaders of our past, such as George Washington and Abraham Lincoln - it's amazing what history can teach us. We took a look back at George Washington’s life and specifically the time when he began to command the Continental Army in 1775.

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Mike Goodrich Mike Goodrich

Double Decker Bus Digital Screens: The Future of OOH

You know the feeling you get seeing some new creative post on a perm… or when you see our new logo! A little refresh feels good after what 2020 dealt us. More to come on our new logo in the future but for now, it looks like somebody in Tampa Bay is feeling refreshed too.

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Mike Goodrich Mike Goodrich

Lessons Learned from Successful OOH Billboards in NY

Happy Friday, and welcome back to our regularly scheduled programming! While changing over the calendar didn’t cure the world’s problems, a fresh start is just what the doctor ordered. From the inauguration of a new president on January 20th, the prediction of vaccine distribution becoming widely available by mid-year, and a new stimulus package in the works, there is an abundance of optimism in the air and promise that a new day is on the horizon.  

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Mike Goodrich Mike Goodrich

Leftovers Are Old News— Here’s This Week’s Special

Happy Friday! Thanksgiving is behind us, the holiday season is in full swing, and we’re still living in the twilight zone; awesome! But in all seriousness, 2021 is right around the corner, stimulus talks are moving in the right direction, and a vaccine rollout plan is tentatively in place.

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