We do know there is a direct, proportional relationship between dramatic predictions about the impact of new technology and the likelihood of completely unexpected outcomes. Short of providing a list of examples, let's all agree the future rarely plays out as originally expected.

Without the right people feeding A.I. the right information, its value to OOH isn’t as precious as it may appear. OOH is ultimately about connecting people, and how can you do that without people.

The data showed that OOH, television, and video ads all rated similarly but the critical difference is that while TV and video ads command 68% of all advertising dollars in the US, OOH accounts for only 4%.

PJX Media announces the addition of New Business Managers Iris Portillo & Brad Staten. “Iris & Brad provide a fresh perspective coupled with proven talent and experience. We expect they will add to our game immediately!” says CEO, Rick Robinson. "They join our growing West coast team and will fuel our expanding list of agency and brand partners”.

Billboards offer advertisers a number of advantages over advertising for 30 seconds during the Superbowl, such as:

Solomon Partners 2023 Benchmark Report shows that Out of Home media billboards, both printed and digital, achieve the highest recall among consumers. Out of Home media is far and above the winner against print, tv, audio and online.

Project X assisted Zola in dominating Rockefeller Center (to get the attention of couples checking out the Christmas tree) and also posted media on subway station digital units throughout the city, near Bryant Park, SOHO…

We can't wait for you to experience the best OOH planning, buying and reporting experience in the billboard industry and the people behind it. At Project X, our suite of tech products improves your Out of Home planning and buying experience, but another important area where our difference is felt is in the people behind the tech. There, you will find a dedicated, experienced team ready to assist you with planning and buying your Out of Home media and to show you our tech in action.

We can't wait for you to experience the best OOH planning, buying and reporting experience in the billboard industry and, the people behind it.

Billboard advertising rebounded dramatically in 2022 and is projected to grow 6.7% in 2023. It’s time to be proud as an industry! No other medium connects IRL experiences to digital actions like Out of Home. We are un-skippable, brand-safe, and, I’d argue, the last un-fragmented broadcast medium.

The evolution and speed of advertising has changed dramatically in just the last 20 years and the next generation of small business owners require more accountability and speed to market.

Create buzz and excitement around a new fashion collection or product launch. Create a strong visual impact and leave a lasting impression on consumers.

Outdoor Advertising is a valuable tool for DTC brands, helping them to reach a large and diverse audience, differentiate themselves from the competition and drive traffic to their online and physical locations.

Rick’s ability to plug in, connect with everyone across the organization, inspire, motivate, and drive meaningful impact in three months was remarkable…the timing worked because the leadership team felt everyone was ready, and it’s particularly nice that it lines up with starting the new year with Rick at the helm.

The street level presence missing for most D2C brands is becoming real via the most public of mediums – Billboard advertising – otherwise known as Out of Home Media (OOH). Brands like GOAT, Glossier, NAADAM, Guideline, Herschel, Betfred, Back Market and others, reached out to Project X this past year to help deliver proof of life out in the real world. They use OOH to breakthrough and disrupt – and they have seen measurable and material results in website visitation, sales lift and of course general awareness and positive brand sentiment.

D2C brands use billboard advertising to breakthrough and disrupt – and they have seen measurable and material results in website visitation, sales lift and of course general awareness and positive brand sentiment.

PJX Media, the OOH Advertising Experts and leading technology-driven Out-of-Home (OOH) media agency, a Tritium Partners portfolio company, announced today the promotion of Rick Robinson to Chief Executive Officer, effective January 1, 2023. Robinson takes the helm of a tenured leadership team whom the founders hand-selected for the future.

The OAAA’s Out of Home (OOH) Media Plan Awards, were created to recognize the essential role media planning plays in the development of successful billboard advertising campaigns.

According to Harris Poll research, nearly 8 in 10 (78%) social media users have noticed Out of Home billboard advertising on social media in the last six months. And, when asked what kind of billboard creative would make them pay attention, over half of respondents said “something that is unexpected or surprising” (54%).

We’ve come out of COVID feeling good about ourselves again, which can be seductive, but we need to keep embracing the tough questions we were forced to answer over the past 2 years.