Some of the animations are mind-blowing and get so much social media play and attention that clients continue to push the envelope of interaction they can see from their anamorphic creative investment. Keep reading for our insider anamorphic best practices and production tips.

Using innovative new materials and upcycling initiatives, PJX Media is committed to providingour clients with the tools to create environmentally sustainable OOH campaigns. We make it simple to be sustainable!

Listen to the Social Barbarians podcast featuring our CEO, Rick Robinson, discussing how OOH and social media will continue to be intertwined and what the future of that relationship will hold. A discussion not to be missed!

“OOH is real media for real people.
And in 2023 we have seen the return of the big idea.
The one-to-many experiences - the OOH experiences that we deliver out there in the world - every day - those experiences are what make - brands - famous!” - Rick Robinson, CEO, Project X

We do know there is a direct, proportional relationship between dramatic predictions about the impact of new technology and the likelihood of completely unexpected outcomes. Short of providing a list of examples, let's all agree the future rarely plays out as originally expected.

Without the right people feeding A.I. the right information, its value to OOH isn’t as precious as it may appear. OOH is ultimately about connecting people, and how can you do that without people.

The data showed that OOH, television, and video ads all rated similarly but the critical difference is that while TV and video ads command 68% of all advertising dollars in the US, OOH accounts for only 4%.

Billboard advertising rebounded dramatically in 2022 and is projected to grow 6.7% in 2023. It’s time to be proud as an industry! No other medium connects IRL experiences to digital actions like Out of Home. We are un-skippable, brand-safe, and, I’d argue, the last un-fragmented broadcast medium.

The evolution and speed of advertising has changed dramatically in just the last 20 years and the next generation of small business owners require more accountability and speed to market.

Create buzz and excitement around a new fashion collection or product launch. Create a strong visual impact and leave a lasting impression on consumers.

Outdoor Advertising is a valuable tool for DTC brands, helping them to reach a large and diverse audience, differentiate themselves from the competition and drive traffic to their online and physical locations.

D2C brands use billboard advertising to breakthrough and disrupt – and they have seen measurable and material results in website visitation, sales lift and of course general awareness and positive brand sentiment.

The OAAA’s Out of Home (OOH) Media Plan Awards, were created to recognize the essential role media planning plays in the development of successful billboard advertising campaigns.

We’ve come out of COVID feeling good about ourselves again, which can be seductive, but we need to keep embracing the tough questions we were forced to answer over the past 2 years.

A decade later, we still hear frequent feedback that, in addition to its powerful technical capabilities, our ADstruc platform is the most user-friendly in the industry.

Data will continue to be necessary, as we are no longer only convincing CMO’s; companies are increasingly more focused on the bottom line & ROI, making it just as important for Out of Home Advertising programs and investments to impress CFO’s.

The creative canvas OOH provides brands is unparalleled…

The success of an OOH campaign relies on a lot of companies coming together to make a campaign come to life - agencies, media owners, production partners, and more. Some campaigns have more partners, some have less - but no matter what, it's an orchestra of movement, communication, and passion that produces beautiful campaigns and results.

By engaging with empathy, the respect you will gain for the “audience” will provide powerful insight into your out of home advertising planning choices and ability to see how the carefully selected individual pieces influence the whole.

Some of Out of Home Advertising’s best and brightest, including our own Justin Symons, Group Media Director at Project X, gathered in Washington, D.C.