Justin Symons, Group Media Director at Project X, takes part in OAAA Innovation Summer Camp

Some of Out of Home Advertising’s best and brightest, including our own Justin Symons, Group Media Director at Project X, “gathered around the (figurative) fire at Innovation Summer Camp in Washington, D.C. to create future-proofed marketing solutions”.

The Innovations Committee Summer Camp included a special fireside chat guest, Cory Vargas Caro, of the Washington Post, who affirmed that Out of Home Advertising is “the only medium that empowers advertisers to OWN the city!”


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Why is empathy a powerful tool in the out of home (OOH) advertising practice?