Mike is our Production Director here at PJX Media, and one of our OOH Advertising Experts. He is a respected veteran of the out of home (OOH) industry and a favorite of our team. He has produced everything from solar panel wild postings to metallic foil embossed billboards in his career and along the way has become a student of the medium. Going forward he will provide a regular POV on billboard advertising creative executions from around the Out of Home Advertising industry that catch his eye.



Mike Goodrich Mike Goodrich

Doordash

Doordash & McDonalds know how to hold their audience's attention through their OOH advertising designs.

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Mike Goodrich Mike Goodrich

Louis Vuitton

The Shanghai jetbridge campaign most likely led some business travelers to dream about their next vacation.

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Mike Goodrich Mike Goodrich

Bottega Veneta

I wonder how many people searched “Bottega Veneta” after flying over their LAX rooftop.

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Mike Goodrich Mike Goodrich

Arc’teryx

Arc'teryx is transporting the outdoor experience to city dwellers via different forms of outdoor media.

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Mike Goodrich Mike Goodrich

California Mental Health Services Authority (CalMHSA)

During Mental Health Awareness Month, the California Mental Health Services Authority is using Out of Home Media as their voice to promote local events in LA County and to “Take Action” regarding your mental health.

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Mike Goodrich Mike Goodrich

Bell’s Brewery

Bell’s Brewing is telling it like it is in their latest billboard campaign.

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Mike Goodrich Mike Goodrich

Carhartt

Carhartt is celebrating their commitment to help preserve public lands for generations of their customers by promoting their National Park Foundation partnership with billboards in major markets across the country.

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FirstBank

There is something different about a bank using humor to get our attention and it really works!

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Zola

Zola is bringing the feels to Engagement Season!

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OOH by Back Market

Back Market has been in the streets and subways of NYC lately promoting their mission.

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Mike Goodrich Mike Goodrich

Interac

Obie finalist Interac "clearly" knows where the best content resides.

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Mike Goodrich Mike Goodrich

OOH by Tampa Bay Lightning

What’s most important is that the idea came before the production technique and the production team found the best way to solve the idea. As it was raining and the billboard was revealing…

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Mike Goodrich Mike Goodrich

OOH in London: Bubble

The media planner totally nailed the OOH formats for this creative - I wonder if the formats were chosen before the creative was developed or was it the other way around?

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