This campaign wasn't just about impressions (millions!), it was about reaching people when they're primed for fun: near nightlife and during peak celebrations.

Saddle up, partner, and mosey on down to ARIAT. Because when it comes to Texas pride and quality gear, everything is bigger, better, and bolder. Just like you.

More than just advertising, it was a conversation starter. The brand met the public where they were – not confined to screens, but alive in the energy of everyday life.

Last fall PJX Media earned not one, not two, but three OAAA Media Plan of the Year awards for their killer campaigns with Glossier, Zola, and Q Mixers. Doug Zanger sat down for a chat with the brains behind it all – Jacqueline Callaghan, Ruben Flores, and Matt Schutzman.

If you're looking for a medium that captures attention, sparks conversations, and drives results, look no further than OOH. It's the master of impact in the public space.

Our 2023 achievements were just the beginning. Get ready for even more from PJX Media in the year ahead!

Picture this: You're walking down the street when a brightly colored ad on a bus shelter catches your eye. This is street furniture advertising, an impactful form of out-of-home (OOH) media that leverages public amenities to reach audiences.

We give you insights into how location selection can make or break an OOH campaign, creative strategies that hook viewers' attention effectively, and new technological trends reshaping the outdoor media landscape. We'll also explore integrating OOH campaigns with other digital marketing channels for greater impact and better data collection.

AHF's Just Use It! campaign returns with a bang in NYC, Miami, & Chicago! ‍The controversial condom ad (think banana in a condom) is back, this time bypassing the big 3 ooh companies and finding success with independent media owners. This win for smaller players highlights censorship issues & potential for fresh opportunities in the OOH industry.

This accomplishment reflects not just individual campaign thinking, but a deep understanding of the ever-changing consumer journey and the ability to leverage OOH's unique strengths to connect with audiences in meaningful ways.

Supporting AIDS Healthcare Foundation on World AIDS Day

OOH media is shedding its traditional perception as an intrusive advertising method and is increasingly being recognized as an effective tool for DTC brands.

By implementing the following tactics, you can create a successful holiday OOH media campaign that will help you reach your target audience and boost sales. PJX Media, the OOH Advertising Experts, can get your campaign up and running quickly to maximize your year-end holiday sales and make Q4 a rousing success!

In the ever-evolving landscape of advertising, Programmatic Digital Out Of Home (pDOOH) stands out as a game-changing innovation. But what exactly is pDOOH?

What percentage of adults look at one form of out of home media transit ads all the time, most of the time, or some of the time? Read more to find out.

Eric Justusson, VP of Engineering at PJX Media, discusses how to leverage quick experiments, tracer bullets, greenfield projects, and hackathons to responsibly evaluate the benefits and costs of onboarding new tech.

Out-of-home advertising (OOH) stands out as a powerful catalyst for driving consumer purchases in record time. The evidence speaks for itself.

With more advertisers recognizing the power of Out of Home media, it's time to explore the reasons behind this trend and understand why you should consider integrating it into your marketing efforts.

In this month’s feature-packed newsletter, we get you ready to launch your Q3 & Q4 campaigns! We give you Programmatic OOH tactics for success, unveil strategies and advantages of billboard advertising and decode out of home media for marketers. We break all of this knowledge down in the following quick-read, bite-sized posts.

With careful consideration and optimization, out of home advertising can prove to be a valuable investment in expanding brand reach and driving business growth. Partner with PJX Media to maximize your budget and reach!