Embracing the Out-of-Home Advertising Trend: Reasons You Should Join In
August 9, 2023
In the age of digital marketing, it may seem counterintuitive for advertisers to turn to traditional out-of-home advertising methods. However, there is a resurgence in Out-of-home (OOH) advertising due to its unique benefits and its ability to complement digital strategies. With more advertisers recognizing the power of OOH media, it's time to explore the reasons behind this rising trend and understand why you should consider integrating it into your marketing efforts.
Top 10 Advantages of OOH Advertising:
Massive Reach: Out-of-home ads have the potential to quickly reach a vast audience, making it an effective medium for brand awareness campaigns. Whether through billboards, transit ads, street furniture, malls, airports, stadiums, arenas, or mobile static and LED billboard trucks, OOH ensures your message is seen by a diverse set of potential customers.
24/7 Visibility: Unlike other advertising channels with fleeting exposure time frames, OOH ads are visible around the clock. Your message stays in the public eye day and night, maximizing exposure and engagement.
Targeted Location-based Marketing: Out of Home advertising allows you to target specific locations, behavioral contexts and demographics. By strategically placing ads in high-traffic areas or near key points of interest, you can reach the right audience at the right time.
Complements Digital Campaigns: OOH works in tandem with digital marketing efforts, amplifying a cohesive omni-channel experience. By combining online and offline strategies, you reinforce your brand message and enhance its recall value.
Non-intrusive: Unlike online ads, which can be seen as intrusive and disruptive, OOH ads are more subtle and blend into the environment. This approach fosters a positive association with your brand and reduces ad fatigue.
Boosts Local Business: For businesses with physical locations, Out-of-home advertising helps increase foot traffic and drives local sales. Potential customers who see your ad while on the move are more likely to visit your store or restaurant nearby.
Creative Flexibility: OOH offers ample creative freedom to capture attention with eye-catching designs, witty copy, and interactive elements. Creative, well-executed ads leave a lasting impression on the audience.
Unaffected by Ad-blockers: As ad-blockers become more prevalent in the digital space, OOH remains unaffected. This resilience ensures that your message reaches a broader audience without being hindered by ad-blocking technology.
High Engagement: OOH advertising often prompts a higher level of engagement than digital ads. Passersby may take photos of captivating billboards or share them on social media, amplifying your brand's reach organically.
Long-lasting Impact: OOH ads tend to stick around for a while, especially in the case of billboards and transit ads. This prolonged exposure contributes to a lasting impact on consumers' minds, reinforcing your brand's message every time your out of home ad is viewed.
As the marketing landscape continues to evolve, it's essential for advertisers to explore diverse strategies to stay ahead of the competition. While digital marketing is undeniably powerful, the resurgence of out-of-home advertising presents an exciting opportunity to enhance your marketing efforts further. The top 10 advantages outlined in this article demonstrate why more advertisers are turning to Out of Home media and why you should consider incorporating it into your marketing mix. By leveraging the unique benefits of OOH advertising (LED digital billboards, wild posting aka wheat pasting, billboard rentals), you can reach a wider audience, create lasting brand impressions, and achieve marketing success in today's dynamic business environment.
Speak with an OOH Expert from the PJX Media team to discuss any questions you have regarding outdoor advertising. We provide out of home media strategy, planning and buying services in the United States of America as well as many other countries around the world.
