Driving Purchases in a Flash: The Power of Out-of-Home Advertising
August 18, 2023
In an era dominated by digital screens, out-of-home advertising stands out as a powerful catalyst for driving consumer purchases in record time. The evidence speaks for itself: OOH's ability to intercept consumers during their daily routines leads to swift actions and immediate conversions. As exemplified by the top 10 instances of the shortest purchasing journeys below, OOH's physical presence has the remarkable capacity to transform visual engagement into real-world transactions. So, if you're looking for a marketing strategy that delivers rapid results, out-of-home advertising is undeniably a force to be reckoned with.
Let's delve into the evidence-backed effectiveness of OOH advertising in sparking purchases and explore the top 10 shortest purchasing journeys it has facilitated.
The Rapid Impact of Out-of-Home Advertising:
Out-of-home advertising has demonstrated a unique ability to swiftly convert visual engagement into tangible purchases. According to a study by Nielsen, 66% of consumers reported taking action within a day of seeing an OOH ad. This immediate response is attributed to OOH's physical presence, which allows it to intercept consumers during their daily routines, making it a formidable force in influencing purchasing decisions.
Top 10 Shortest Purchasing Journeys Driven by OOH Advertising:
Coffee Cravings: A commuter spots a coffee shop billboard on their way to work and stops by for a latte within an hour.
Lunchtime Temptation: A digital billboard outside an eatery lures passersby to have lunch there on the same day.
Movie Night Decision: A couple sees a movie poster on a bus shelter, prompting them to purchase tickets for the evening show.
Fashion Impulse: A pedestrian encounters a fashion brand's vibrant storefront billboard and walks in to shop within the hour.
Pet Supplies on the Go: A pet owner spots an OOH ad for a pet store while walking their dog and decides to buy pet supplies that afternoon.
Quick Grocery Run: A commuter notices an ad for a local supermarket on a transit ad and decides to stop by after work.
Dinner Plans Made: An illuminated restaurant billboard convinces a group of friends to dine there later that night.
Fitness Resolution: A jogger sees a fitness center's OOH ad, motivating them to sign up for a membership that day.
Tech Upgrade: A billboard showcasing the latest smartphone prompts a passerby to visit the store and upgrade their device.
Spa Escape: A tired professional encounters an OOH ad for a spa retreat and books a session for relaxation after work.
Statistics Highlighting OOH's Swift Impact:
62% Conversion Rate: A study by Clear Channel Outdoor revealed that 62% of consumers who engaged with a digital OOH ad in the past month had made a purchase.
4.5 Hours to Purchase: Lamar Advertising found that the average time between viewing a billboard and making a purchase was just 4.5 hours.
38% Purchased Immediately: JCDecaux's research found that 38% of consumers purchased a product immediately after seeing an OOH ad.
In the fast-paced world of advertising, capturing consumers' attention and influencing their purchasing decisions is a constant challenge. Out-of-home (OOH) advertising has emerged as a formidable contender in this arena, proving its prowess in driving consumer purchases within a remarkably short span of time after exposure.
Speak with an OOH Expert from the PJX Media team to discuss any questions you have regarding outdoor advertising. We provide out of home media strategy, planning and buying services in the United States of America as well as many other countries around the world.
