Picture this: You're walking down the street when a brightly colored ad on a bus shelter catches your eye. This is street furniture advertising, an impactful form of out-of-home (OOH) media that leverages public amenities to reach audiences.

We give you insights into how location selection can make or break an OOH campaign, creative strategies that hook viewers' attention effectively, and new technological trends reshaping the outdoor media landscape. We'll also explore integrating OOH campaigns with other digital marketing channels for greater impact and better data collection.

AHF's Just Use It! campaign returns with a bang in NYC, Miami, & Chicago! ‍The controversial condom ad (think banana in a condom) is back, this time bypassing the big 3 ooh companies and finding success with independent media owners. This win for smaller players highlights censorship issues & potential for fresh opportunities in the OOH industry.

This accomplishment reflects not just individual campaign thinking, but a deep understanding of the ever-changing consumer journey and the ability to leverage OOH's unique strengths to connect with audiences in meaningful ways.

Supporting AIDS Healthcare Foundation on World AIDS Day

OOH media is shedding its traditional perception as an intrusive advertising method and is increasingly being recognized as an effective tool for DTC brands.

By implementing the following tactics, you can create a successful holiday OOH media campaign that will help you reach your target audience and boost sales. PJX Media, the OOH Advertising Experts, can get your campaign up and running quickly to maximize your year-end holiday sales and make Q4 a rousing success!

In the ever-evolving landscape of advertising, Programmatic Digital Out Of Home (pDOOH) stands out as a game-changing innovation. But what exactly is pDOOH?

What percentage of adults look at one form of out of home media transit ads all the time, most of the time, or some of the time? Read more to find out.

Eric Justusson, VP of Engineering at PJX Media, discusses how to leverage quick experiments, tracer bullets, greenfield projects, and hackathons to responsibly evaluate the benefits and costs of onboarding new tech.

Out-of-home advertising (OOH) stands out as a powerful catalyst for driving consumer purchases in record time. The evidence speaks for itself.

With more advertisers recognizing the power of Out of Home media, it's time to explore the reasons behind this trend and understand why you should consider integrating it into your marketing efforts.

In this month’s feature-packed newsletter, we get you ready to launch your Q3 & Q4 campaigns! We give you Programmatic OOH tactics for success, unveil strategies and advantages of billboard advertising and decode out of home media for marketers. We break all of this knowledge down in the following quick-read, bite-sized posts.

With careful consideration and optimization, out of home advertising can prove to be a valuable investment in expanding brand reach and driving business growth. Partner with PJX Media to maximize your budget and reach!

Billboard advertising has proven to be a compelling and impactful medium for reaching a wide audience and promoting brands effectively. In this blog post, we will explore the advantages of billboard advertising and the strategies for optimizing its potential.

Rick Robinson Presents “The People's Space” at WOO Congress 2023 Lisbon

Programmatic digital out-of-home media presents immense opportunities for advertisers to reach and engage audiences in the physical world with precision and impact.

Rick Robinson, CEO of PJX Media, opened the afternoon session at the World Out of Home Organization, Lisbon Congress today, June 8, 2023, with a presentation titled "The People's Space."

Out-of-home media (OOH) is a form of advertising that reaches consumers outside of their homes in the physical world. Out of home media formats can range from the classic billboard to posters within a subway car and even the screens you see while charging electric vehicles.

PJX Media’s New Business Team spotted on The Sunset Strip