Top 10 Holiday Out of Home (OOH) Media Tactics to Implement Now
November 2, 2023
By implementing the following tactics, you can create a successful holiday OOH media campaign that will help you reach your target audience and boost sales. PJX Media, the OOH Advertising Experts, can get your campaign up and running quickly to maximize your year-end holiday sales and make Q4 a rousing success!
Here are the top 10 holiday out of home (OOH) media tactics to implement now:
Book early. OOH inventory fills up quickly during the holiday season, so it's important to book your campaigns as early as possible. This will give you the best selection of locations and time slots.
Target your audience. OOH media is highly targeted, so you can reach your ideal customers where they live, work,and play. Use data and insights to target your campaigns by demographics, interests, and location.
Use eye-catching visuals. OOH ads are all about visuals, so make sure your ads are visually appealing and attention-grabbing. Use bright colors, bold fonts,and clear messaging to capture people's attention.
Create a sense of urgency. The holidays are a busy time of year, so people are more likely to act on ads that create a sense of urgency. Use words like "limited time offer" and "shop now" to encourage people to act quickly. OOH media is proven to swiftly convert visual engagement into tangible purchases.
Promote your holiday sales and promotions. Use OOH ads to promote your holiday sales and promotions. Be sure to highlight your best deals and discounts to entice people to shop with you.
Drive online traffic. OOH ads can be used to drive traffic to your website or landing page. Include your website address or a QR code in your ad so people can easily learn more about your products or services. OOH drives online actions 5X - 6X above expected rate.
Use digital OOH. Digital OOH (DOOH) ads allow you to change your messaging on the fly and target your ads to specific audiences. This is a great way to promote time-sensitive offers and promotions. Programmatic DOOH (pDOOH) can put your ad where your audience is more likely to see it.
Partner with local businesses. Consider partnering with other local businesses to create co-branded OOH ads. This is a great way to reach a wider audience and save money on your campaign.
Use social media to amplify your OOH campaign. Share photos and videos of your OOH ads on social media to generate buzz and excitement. You can also use social media to run contests and giveaways to promote your OOH campaign.
Measure the results of your campaign. It's important to track the results of your OOH campaign so you can see what's working and what's not. Use metrics like website traffic, sales, and social media engagement to measure the success of your campaign.
Here are some additional tips for implementing the OOH Media tactics above:
Use a mix of static and digital OOH ads. Static OOH ads convey a persistent message 24/7 while digital OOH ads offer more flexibility and targeting options.
Be creative with your OOH ads. There are many different types of OOH ads available, so get creative and think outside the box. Using 2D extensions off the top and sides of billboards is a quick way to extend the size of your billboard and add eye-catching elements.
Use humor and emotion in your OOH ads. People are more likely to remember ads that are funny or emotional. Photos conveying emotions add a “feel-good” element to any OOH ad.
Test different OOH ad formats and placements. Try different formats and placements to see what works best for your target audience and budget.
