Arc'teryx Conquers NYC with OOH Adventure
February 26, 2024
Arc'teryx unleashed an epic OOH adventure across NYC!
Times Square's iconic Beast pulsed with heart-pumping visuals which continued on screens down through bustling Penn Station, while captivating projections bathed buildings in high-traffic areas with scenes of skiing, snowboarding and climbing adventures. Street-level wild postings and digital kiosks echoed the message, while subway liveboards kept the momentum rolling underground.
The creative was bold, featuring epic mountain scenes and taglines like "Delight in the Detour" and "No Wasted Days," all showcasing the undisputed royalty of outdoor gear: Arc'teryx.
This immersive campaign captured attention and ignited the imaginations of city dwellers – proving OOH can truly move mountains (or hearts, in this case).
