Storytelling in OOH: Key Strategies Revealed by Matt Schutzman

Written By Mike Goodrich

In special episode of the Digital and Dirt podcast, Ian Dallimore sat down with Matt Schutzman of PJX Media, and spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.

Ian and Matt discussed the importance of storytelling in out-of-home advertising and the role of education and connecting with audiences during their path to purchase. PJX Media is highlighted as a full-service OOH advertising agency with a focus on planning and buying OOH media, emphasizing the efficiency brought by their expertise and tech stack in simplifying processes. The conversation also touched on the creative and impactful aspects of OOH, focusing on its ability to authentically engage with audiences and stand out in a non-disruptive manner.

May 22, 2024

 
 
Mike Goodrich
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