OOH News from PJX Media
Get the latest news from the world of Out of Home advertising and the PJX Media Team.
Watch How PJX Media Built 3 OAAA Media Plan Award Winning Campaigns
Last fall PJX Media earned not one, not two, but three OAAA Media Plan of the Year awards for their killer campaigns with Glossier, Zola, and Q Mixers. Doug Zanger sat down for a chat with the brains behind it all – Jacqueline Callaghan, Ruben Flores, and Matt Schutzman.
OOH Media: Feeding the Marketing Funnel in The People’s Space
If you're looking for a medium that captures attention, sparks conversations, and drives results, look no further than OOH. It's the master of impact in the public space.
Our 2023 Look-Back
Our 2023 achievements were just the beginning. Get ready for even more from PJX Media in the year ahead!
Understanding Street Furniture Advertising
Picture this: You're walking down the street when a brightly colored ad on a bus shelter catches your eye. This is street furniture advertising, an impactful form of out-of-home (OOH) media that leverages public amenities to reach audiences.
Maximizing Impact with OOH Media for Brand Visibility
We give you insights into how location selection can make or break an OOH campaign, creative strategies that hook viewers' attention effectively, and new technological trends reshaping the outdoor media landscape. We'll also explore integrating OOH campaigns with other digital marketing channels for greater impact and better data collection.
AHF Tells 3 More Major Cities To Protect Their Bananas
AHF's Just Use It! campaign returns with a bang in NYC, Miami, & Chicago! The controversial condom ad (think banana in a condom) is back, this time bypassing the big 3 ooh companies and finding success with independent media owners. This win for smaller players highlights censorship issues & potential for fresh opportunities in the OOH industry.
PJX Media Honored to Win 3 OAAA OOH Media Plan of the Year Awards
This accomplishment reflects not just individual campaign thinking, but a deep understanding of the ever-changing consumer journey and the ability to leverage OOH's unique strengths to connect with audiences in meaningful ways.
Supporting AIDS Healthcare Foundation on World AIDS Day
Supporting AIDS Healthcare Foundation on World AIDS Day
Direct-to-Consumer Brands Embracing the Power of Out-of-Home Media in 2024
OOH media is shedding its traditional perception as an intrusive advertising method and is increasingly being recognized as an effective tool for DTC brands.
Top 8 Holiday Out-of-Home (OOH) Media Tactics to Implement Now
By implementing the following tactics, you can create a successful holiday OOH media campaign that will help you reach your target audience and boost sales. PJX Media, the OOH Advertising Experts, can get your campaign up and running quickly to maximize your year-end holiday sales and make Q4 a rousing success!
Understanding Programmatic DOOH: The Future of Advertising
In the ever-evolving landscape of advertising, Programmatic Digital Out Of Home (pDOOH) stands out as a game-changing innovation. But what exactly is pDOOH?
What Percentage of Adults See OOH Transit Ads?
What percentage of adults look at one form of out of home media transit ads all the time, most of the time, or some of the time? Read more to find out.
Listen to Eric Justusson, VP of Engineering, on The Main Thread Podcast
Eric Justusson, VP of Engineering at PJX Media, discusses how to leverage quick experiments, tracer bullets, greenfield projects, and hackathons to responsibly evaluate the benefits and costs of onboarding new tech.
Driving Purchases in a Flash: The Power of Out-of-Home Advertising
Out-of-home advertising (OOH) stands out as a powerful catalyst for driving consumer purchases in record time. The evidence speaks for itself.
Embracing the Out-of-Home Advertising Trend: Reasons You Should Join In
With more advertisers recognizing the power of Out of Home media, it's time to explore the reasons behind this trend and understand why you should consider integrating it into your marketing efforts.
Are You Ready to Launch?
In this month’s feature-packed newsletter, we get you ready to launch your Q3 & Q4 campaigns! We give you Programmatic OOH tactics for success, unveil strategies and advantages of billboard advertising and decode out of home media for marketers. We break all of this knowledge down in the following quick-read, bite-sized posts.
Decoding Billboard Advertising Costs: A Guide for Marketers
With careful consideration and optimization, out of home advertising can prove to be a valuable investment in expanding brand reach and driving business growth. Partner with PJX Media to maximize your budget and reach!
Unveiling the Power of Billboard Advertising: 10 Advantages and Effective Strategies
Billboard advertising has proven to be a compelling and impactful medium for reaching a wide audience and promoting brands effectively. In this blog post, we will explore the advantages of billboard advertising and the strategies for optimizing its potential.
Rick Robinson Presents “The People's Space” at WOO Congress 2023 Lisbon
Rick Robinson Presents “The People's Space” at WOO Congress 2023 Lisbon
The Top 10 Tactics for Programmatic Digital Out-of-Home Media: Unlocking Success
Programmatic digital out-of-home media presents immense opportunities for advertisers to reach and engage audiences in the physical world with precision and impact.