Bell’s Brewery
Bell’s Brewery is telling it like it is on their latest billboards.
Their use of intrigue and humor is impeccable. It’s giving me FOMO vibes.
The “Not New. Not Improved.” headline is screaming: We don’t want good things to change - remember New Coke?
Bell’s Brewery used 3 elements & one idea and good contrast in their design which keeps it clean and easy to read making sure the humor and intrigue takes hold.
A welcome message while going about our day and on our commute home to our fridge stocked with the same Bell’s Two Hearted IPA we have been enjoying for decades.
