OOH Method Home Case Study
Objective
To launch its new integrated campaign “There’s Good Inside.” Method wanted to draw attention to the beauty of what’s inside Method’s products and ultimately show how Method is connected to the homes & people who use / love the brand.
Activation
The campaign launched in mid-August in US markets where Method has growing distribution. TV (OTT and connected TV), online video, cinema and social media were used alongside OOH which was planned and activated within two weeks. OOH was deployed in three markets primarily on digital formats including Bulletins and Squares, shelters and Loop Immersion Zones where Method owned 100% SOV on screens for a synchronized presence.
Results
OOH featured bold, colorful, simple design that resonated with the brand and all marketing channels. The fun, whimsical campaign reached people who love Method where they live and shop and compelled them to join the fun using #mymethod. This campaign is still in-market, but has already over-delivered in terms of OOH impressions.
