What is OOH Advertising?
Some of the world’s leading brands trust PJX Media with their OOH. Let’s talk about yours.
Out-of-home advertising (OOH), also known as Outdoor advertising, is any advertising media that is consumed outside of the home. The scope of OOH communication is much broader than many people realize; the full scope of OOH ranges from traditional to guerrilla media and includes formats such as:
Large Format OOH
Billboards
Posters
Walls
Handpaints
Street Furniture OOH
Bus shelters
Urban Panels
Bus benches
Kiosks
Transit OOH
Bus
Subway
Commuter Rail
Place-Based OOH
Malls
Airports
Gyms
Doctor’s Offices
Office Buildings
Guerilla OOH
Wildpostings
Stencils
Brand Ambassadors
Projections
Digital OOH (DOOH)
100k+ locations & 1MM+ screens globally - we plan, buy and execute it all.
Why OOH?
OOH is at a tipping point where the convergence of data, tech, and the OOH infrastructure are able to integrate and connect in more meaningful, effective, and efficient ways than ever before.
Data-Driven Planning
Each campaign is powered by our tech platform, ADstruc, backed by data and custom crafted crafted based on your objectives, audience and KPIs in order to deliver measurable results.
Campaign Management
Our team manages your entire campaign from planning through performance reporting and are your sole point of contact throughout the entire process.
Competitive Pricing
We leverage our tech and expertise to negotiate industry leading rates, and our flexible pricing models can accommodate any client requirements.
Streamlined Operations
We provide a single contract for your approved media, consolidated invoices and advanced POP for seamless stewardship and accounting.
In-House Production
Our in-house production team ensures your art is designed to spec and facilitates proofing, trafficking, posting instructions and printing so your media is ready for an on-time posting. You send us the art and we’ll take care of the rest.
Real-Time Reporting
Our client performance dashboard reports on campaign metrics in real-time and our attribution offering gives clients better visibility into campaign performance and ROI.
Out-of-home advertising helps brands deliver their message to their custom audience in a unique, data-driven way that resonates, cannot be missed, and helps brands engage with their audience in ways other channels can’t. Whether your brand is a local business or global business, OOH strategies can be developed to meet your brand and marketing goals. OOH campaigns are totally scalable based on any budget level or objective and can be tailored based on a custom audience, points-of-interest, zip codes, and more. OOH can be hyper-local, national or global to reach your audience at multiple touch-points throughout their daily journey.
In today’s fragmented media market, out-of-home advertising continues to reach elusive, hyper-connected, cynical, and tech-savvy audiences and provides high impact often disproportionate to media spend. OOH today is used to prime search, complement mobile, and serve as a social channel in its own right to deliver ongoing active user engagement. As a result, OOH was the only traditional media channel that was growing pre-COVID and is expected to rebound as brands look to re-engage with consumers.
Out-of-Home Media Facts & Figures
Record levels of consumer miles driven and passenger miles flown have helped make OOH the second fastest-growing ad medium in the U.S. Only digital advertising has grown faster.
Consumers 18-64 spend more time with OOH than any other ad media except for television.
OOH viewers are younger and more affluent than the general US population, and the highest indexing OOH demographic is adults ages 16 – 34.
OOH is under-allocated in many media plans. Research recommends OOH media plan share at 9%-17%, but the current OOH average share is only 4%.
OOH generates greater store traffic increases than mobile, or mobile plus desktop media.
OOH delivers superior ROI. For every $1 spent on OOH approximately $5.97 in sales is generated, outperforming digital display, print and radio.
OOH drives more online activity per ad dollar spent than TV, radio, print, and banner ads. OOH generates over 3 times the level of expected online activation based on the share of ad spend.
66% of OOH viewers, ages 16+, were prompted by an OOH ad to engage in action on their smartphone, and 42% used their smartphone to search for an OOH advertiser.
OOH reaches 96% of Americans each week and consumers spend more time with OOH than any other medium except TV and perceive it very favorably.
Adding OOH to other paid media can potentially increase Reach by 300%.
On average, 81% of people who noticed a specific type of OOH advertising in the past month engaged with the messaging.
40% of OOH media viewers are highly engaged with the ads and look at the messages either all or most of the time.
Sources: MAGNA, Touchpoints USA, Nielsen, OAAA
