Fanta's Halloween Digital Projection: An OOH Success
![Fanta halloween digital projection ooh+2.png](https://images.squarespace-cdn.com/content/v1/5f6a4862a1aa6216395ff875/1666377711873-3JFWBYJKT7ISDVICA6J2/Fanta+halloween+digital+projection+ooh%2B2.png)
![Fanta halloween digital projection ooh+3.png](https://images.squarespace-cdn.com/content/v1/5f6a4862a1aa6216395ff875/1666377711867-0T0TWT1YFG9ERKLYZO7S/Fanta+halloween+digital+projection+ooh%2B3.png)
![Fanta halloween digital projection ooh+4.png](https://images.squarespace-cdn.com/content/v1/5f6a4862a1aa6216395ff875/1666377713323-FEC3NCKLUGJ4RV2K3FF1/Fanta+halloween+digital+projection+ooh%2B4.png)
![Fanta halloween digital projection ooh+5.png](https://images.squarespace-cdn.com/content/v1/5f6a4862a1aa6216395ff875/1666377713362-SD9J1UB2SOVYB3XFZ1BN/Fanta+halloween+digital+projection+ooh%2B5.png)
2022 Obie Winner Fanta in Sweden
A precision collaboration between digital video screen content and digitally mapped projection.
The outcome is this playful interaction with a halloween motif that stops people on the street to ask “How did they do that?”