Rick Robinson Presents “The People's Space” at WOO Congress 2023 Lisbon

July 12, 2023

Out of Home advertising is the visual voice of commerce and culture.

Take a walk with Rick Robinson, CEO, PJX Media, through The People’s Space, as he shares his years of experience teaching us how and why Out of Home media resonates with the public.

Rick takes you on a journey from telling to storytelling through the “theatre of the streets” discussing the path through various forms of OOH storytelling:

• Literal - Telling what it is and where I can get it.

• Aesthetic - The picture tells the story.

• Intrigue - There’s a dialogue - The OOH asks a question and you answer it.

• Humor - The answer is a punchline.

• Context - The message can only work in the environment where the media exists.

• Engagement - Makes a connection.

• Experiential - A physical experience in the OOH world.

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