OOH Sears: Kmart & Super 6 Case Study

Markets

Chicago, Cleveland and Youngstown

Objective

Increase awareness of store re-openings and Super 6 daily offers over the course of a 5 week campaign; drive traffic to stores and provide a media presence around local area competitors.

Activation

Use micro-targeted digital bulletins for individual store locations. Displays showcased daily messages for both Kmart and Super 6 stores, along with respective store’s multiple weekly offers with regular copy changes (on air often within hours of creative delivery even on a holiday).