OOH Net-A-Porter Case Study
Markets
Aspen, CO, The Hamptons, NY
Objective
Reach high-end consumers in an areas where OOH is extremely limited.
Activation
In the Winter, Net-A-Porter was featured on ski chairlift signage at exclusive resorts to provide a presence around luxury consumers in a captive environment with high dwell time. By sponsoring an amenity, Net-A-Porter was able to have a key presence in an area where OOH media is extremely limited. Net-A-Porter was able to translate this type of activation to the summer where it followed luxury consumers to the Hamptons by incorporated a branded WiFi experience with wrapped Hampton Luxury Liners. Net-A-Porter branded WiFi directed passengers to their website allowing them to browse and shop while cruising to the Hamptons.
