Cue Health
OOH Increases Awareness for COVID-19 Testing
Objective
To drive awareness of their groundbreaking Covid-19 testing system amongst families and business travelers within (17) key US markets during the busy holiday season of 2021.
Activation
The OOH mix included both airport and traditional environments across 17 markets nationwide. This fully digital OOH campaign incorporated an array of formats from high-profile spectaculars, to premium street-level placements, live throughout the entire 2021 holiday season. Cue Health’s expansive footprint across top US airports and key markets elevated the brand amongst other advertisers. Cue Health was successful in maximizing coverage & reach, capitalizing on the multiple touchpoints of their consumers’ journey.
The hand-selected OOH provided the perfect canvas for the eye-catching color combination and contextually relevant messaging incorporated into the creative to shine through. This strategic OOH solution delivered placements within high-traffic environments, delivering added engagement with the Cue Health product, and raising awareness across each activation market.
Results
Overall, Cue Health’s OOH campaign garnered $1,646,228 in added value, delivering an additional 32M impressions (18+) and 1.9M additional ad plays.
