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OOH News from PJX Media
Get the latest news and insights from the world of Out-of-Home advertising and the PJX Media Team.


From Series A to the Super Bowl: Higgsfield AI's OOH Advertising Campaign
Higgsfield AI specializes in professional, cinematic content generation. So when the San Francisco-based company secured a major Series A funding round, they didn’t just want to celebrate, they wanted to create a big moment during the busiest month of the year for the Bay Area.
2 min read


How Gen Z Is Changing Alcohol Marketing and Why OOH Still Matters
Trends with alcohol and spirit consumption change year over year, generation to generation. Jeff Aldridge, Head of New Business at PJX Media, shares why marketing strategies adapt and how out of home advertising can be used effectively.
3 min read


Why Transit OOH is the Pulse of The People’s Space
PJX Media's CEO Rick Robinson shares why he believes transit out of home is the ultimate symbol of urban energy.
2 min read


An Intro to Transit Out of Home Advertising
Transit OOH includes out of home advertisements found in/on cars, buses, trains, boats, and at airports. Learn more about the formats available with this intro blog post.
4 min read


Out-of-Home Advertising for Pet Brands
National Pet Day is April 11, 2026. How can pet brands use the context of this date and OOH to reach pet owners? Read our blog to get some ideas!
3 min read


Spotlight on Dallas-Fort Worth Out-of-Home Inventory
With it's highway-driven layout, multiple dining and entertainment hubs, and variety of formats, Dallas-Fort Worth is a powerful market for out-of-home advertising.
3 min read


An Introduction to OOH Airport Advertising
What is OOH Airport Advertising? This blog post provides an introduction to OOH ads found in and around airports. Brands can connect with their audience through the air traveler's journey.
4 min read


OOH Advertising for FIFA World Cup 2026
Brands looking to connect with soccer fans can leverage the power of out-of-home advertising during the FIFA World Cup this year. With 11 U.S. cities hosting matches, PJX has worked with media vendors and owners to source OOH opportunities.
5 min read


Amplify Your OOH Campaign with Mobile Retargeting and Social Media
We want our advertisers to maximize their out-of-home advertising campaigns. With MAIDs passbacks, brands can retarget their audience who've been exposed to their OOH ads. PJX Media offers the OOH x Mobile Amplification Package.
3 min read


Cost of Billboard Advertising in Times Square
Pricing for a billboard in the iconic Times Square area of New York City can vary. This quick guide will help you understand the basics.
3 min read


Times Square Out-of-Home Activations with PJX Media
Times Square is an iconic location for OOH advertising. Learn how PJX Media helped brands like Beats, Just Ingredients, and Glossier make their mark with memorable digital and traditional billboard campaigns.
3 min read


OOH Airport Advertising: Ben Bridge Shines Bright in Honolulu
Some markets have limitations on out-of-home advertising. A few states including Hawaii don't allow OOH ads. To promote their Toscano Gold collection in Hawaii, Ben Bridge leveraged OOH airport advertisements to reach their target audience within their target market.
2 min read


Real-World Ads Resonate: OOH Just Works
Out-of-home remains a long-lasting, effective advertising medium. This post shares key OAAA stats and successful OOH campaign examples.
3 min read


City of Hope's Spectacular OOH Campaign for New Hospital
Spectacular news deserves spectacular OOH! See how PJX Media launched City of Hope’s campaign on prime freeway digital spectaculars and LA EV charging panels.
1 min read


From LA to NYC: G/FORE's Bus Wraps Drive Contextual OOH
PJX Media proves OOH shines when it's contextual. See how G/FORE used bus wraps and guerrilla postings for a store opening in LA and bus wraps to advertise their store during the Ryder Cup in NYC.
2 min read


Lulu and Georgia Hit the Streets with Guerrilla Postings in Los Angeles
Lulu and Georgia announced their "Reverie" collaboration with Sarah Sherman Samuel using a strategic OOH guerrilla posting campaign in Los Angeles. See how PJX helped!
1 min read


Perplexity & F1's Lewis Hamilton Use High-Impact DOOH in São Paulo’s Restricted Ad Market
Find out how PJX Media executed a high-impact DOOH campaign for Perplexity and Lewis Hamilton in São Paulo, Brazil, targeting F1 fans despite strict OOH advertising limits.
2 min read


Purely Elizabeth’s Spectacular Moment in NYC
Purely Elizabeth’s NYC activation, secured by PJX Media, is pure obsession. See how their "Taste the Obsession" OOH campaign came to life across bus shelters & Times Square.
1 min read


Jack Daniel's Reaches Adults in NYC with Time-Targeted OOH in a Regulated Market
PJX Media helped Jack Daniel’s promote a Shaboozey concert using time-triggered digital OOH and guerrilla postings to capture the attention of NYC's nightlife and commuter traffic.
2 min read


International Out-of-Home Advertising FAQ
Ready to launch an international OOH ad campaign? Our Q&A covers everything from available countries and formats to lead times and billing.
2 min read
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