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OOH News from PJX Media
Get the latest news and insights from the world of Out-of-Home advertising and the PJX Media Team.
Carhartt OOH Campaign, National Parks as Your Office
Carhartt celebrated its commitment to help preserve public lands for generations of their customers by promoting its National Park Foundation partnership. A dozen billboards (also known as bulletins) were activated across markets including Detroit, Houston, Philadelphia, and more.
1 min read
Video Content Needs a Channel: Seizing the Power of Digital OOH
DOOH offers the perfect platform for AI-generated content to establish its credibility.
1 min read
Leveling Up OOH with Billboard Extensions
Billboard extensions use extra space around static billboards to boost your ad impact. Read on to learn how to elevate your advertising!
2 min read
Rick Robinson Presents “The People's Space” at WOO Congress 2023 Lisbon
PJX Media CEO Rick Robinson presented "The People's Space" at WOO Congress 2023 in Lisbon, sharing visual storytelling methods (literal, intrigue, humor, etc.) of OOH.
1 min read
Voodoo Ranger launches Mini Rippers with OOH Advertising
Ahead of the launch for its new product, Voodoo Ranger Mini Rippers, New Belgium Brewing reached out to PJX Media to source impactful OOH media in the Los Angeles area. Read about the campaign and check out photos as well as time-lapse video!
1 min read
Advantages of Billboard Advertising and How to Use it Effectively
Billboard advertising has proven to be a compelling and impactful medium for reaching a wide audience and promoting brands effectively. In this blog post, we will explore the advantages of billboard advertising and the strategies for optimizing its potential.
3 min read
International OOH Advertising for Pokemon
Pokémon marked the global launch of the Scarlet & Violet (SV09) TCG and its LATAM Spanish debut with special OOH activations in Mexico City.
1 min read
Take Action: Out-of-Home Campaign for Mental Health
During Mental Health Awareness Month 2023, the California Mental Health Services Authority used out-of-home media as their visual voice.
1 min read
Voodoo Ranger Brews Up Epic Marketing Blitz in Dallas and Vegas!
To promote New Belgium's Voodoo Ranger Hardcharged Tea, digital and traditional OOH was used to create a big moment during the Super Bowl.
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Out-of-Home Media: The Theater of the Streets and the Power of Public Space
At the 2024 Media Post DOOH Insider Summit, PJX Media CEO Rick Robinson talked about how OOH creates magic in our everyday lives.
2 min read
How Much Does it Cost to Advertise on a Billboard?
How much does it cost to advertise on a billboard? What factors affect cost? Learn more about OOH reach and effectiveness for any DMA.
5 min read
Cost of Billboard Advertising in Times Square
Pricing for a billboard in the iconic Times Square area of New York City can vary. This quick guide will help you understand the basics.
2 min read
Maximize ROI with Intelligent OOH Planning with Data Solutions
PJX Media expertly plans OOH with data integrated through the strategy development, planning, and measuring of OOH media campaigns.
1 min read
Digital Billboard Advertising 101: Insider Playbook
Digital billboard advertising or Digital Out of Home (DOOH) continues to grow every year. Offering dynamic content and real-time...
3 min read
Black Light Billboards: Revolutionizing Out-of-Home Advertising
Black light can be used to enhance your billboard's artwork at night. Here are some activations to inspire your next billboard campaign.
1 min read
Understanding Programmatic DOOH: The Future of Advertising
Programmatic digital out-of-home (pDOOH) continues to grow as a channel. This FAQ about pDOOH will help you learn the basics and more.
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OOH: The Unexpected Guest Every Brand Needs at the Party
OOH evolves: targeted, experiential marketing at cultural events. From branded trucks to holograms, it offers dynamic, real-time engagement.
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Unlocking Growth: Why OOH Advertising is the Secret Sauce for QSR/Fast Casual Brands
Jeff Aldridge, Head of New Business at PJX Media, attends MediaPost Brand Insider Summit with focus on QSRs and shares insights and trends.
2 min read
PJX Media, the OOH Advertising Experts, Promotes Out-of-Home Industry Luminary Rick Robinson to CEO
PJX Media (Project X Media, Inc.) announces the promotion of Rick Robinson to Chief Executive Officer.
3 min read
How Fast Can Political Advertising Campaigns Launch with OOH?
This article discusses the benefits of digital out-of-home and how quickly campaigns can come to life for political and social messages.
2 min read
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