PayPal

PayPal launched a QR code payment system for buying and selling, aiming to increase adoption among New York businesses, particularly restaurants with outdoor seating, as they reopened.

Learn from PayPal's OOH success. Discover how strategic QR Code Out of Home advertising can revolutionize your brand's visibility.

Objective:

PayPal recently rolled out the ability to use QR codes to buy and sell goods & services and wanted to raise awareness for this solution as businesses opened back up in New York. In these changing times, consumers & merchants are aggressively looking for ways to transact business while safeguarding against COVID-19 transmission.

To launch this important effort, PayPal engaged Project X to activate and push a QRC campaign for independent restaurants to encourage use/adoption, specifically at locations with outdoor seating areas.

Activation:

By using hyper-targeted digital street furniture across Manhattan, Project X was able to achieve the strategic exposure that PayPal was seeking to promote their contactless payment solution. Cherry-picked LinkNYC kiosks targeted Manhattan restaurants and merchants with a focus on outdoor dining – running ads with direct exposure to their target audience. Digital bus shelters with coverage skewed toward specific neighborhoods provided additional campaign reach, while large format digital newsstands and a first to market pilot activation on DDTV (digital double-decker buses) added impact to the overall message.

Results:

These surgical placements provided the exact exposure necessary for PayPal to move the needle. With negotiated bonus, we over-delivered vs. our planned reach, frequency, and impressions significantly. Additionally, after only two weeks of activating our tactical Out-of-Home plan, we observed a 20% increase in NYC QR Code transactions per day where OOH media ran vs. 2% with no media.