Cash App

Our Chameleon Cash App Card campaign, featuring innovative motion-based OOH like 3D holograms, won Silver at the 2024 OAAA Awards, proving OOH's ability to create memorable experiences.

Cash App Chameleon Card F1 Miami Grand Prix - an Innovative campaign creates buzz both in-person and across social media

Objective:

The launch of the Chameleon Cash App Card at the Miami Grand Prix boosted Cash App's visibility and reinforced its partnership with Visa. The VCARB team revealed a special car wrap featuring the Chameleon Cash App Card artwork, creating a focal point to drive awareness. The goal was to enhance brand recognition among Formula 1 fans and drive engagement with the Chameleon Cash App Card, highlighting its exclusive benefits during the Grand Prix. Targeting affluent, tech-savvy sports enthusiasts aged 25-45, the campaign reached fans both in Miami and globally through social media and digital platforms.

Activation:

A strategic media plan leveraged guerrilla projections and branded Uber/Lyft SUVs, ensuring maximum exposure for Cash App at key locations across the city. Velocity Projections on a moving truck and four fully wrapped Uber/Lyft SUVs with digital tops were activated, ensuring 100% share of voice. The SUVs followed a custom route, offering rides around key Formula 1 events. On the final day, a 3D hologram was projected above the SUVs, amplifying the Chameleon Cash App Card in an unforgettable way. This combination of experiential marketing and OOH tactics amplified the Cash App and Visa partnership, engaging fans both in-person and online.