Rick Robinson Presents “The People's Space” at WOO Congress 2023 Lisbon
- Marketing
- 6 hours ago
- 1 min read
Out-of-Home (OOH) advertising is the visual voice of commerce and culture.
Take a walk with Rick Robinson, CEO of PJX Media, through The People’s Space, as he shares his years of experience teaching us how and why Out of Home media resonates with the public.
Rick takes you on a journey from telling to storytelling through the “theatre of the streets” discussing the path through various forms of OOH storytelling:
Literal: Telling what it is and where I can get it.
Aesthetic: The picture tells the story.
Intrigue: There’s a dialogue - The OOH asks a question and you answer it.
Humor: The answer is a punchline.
Context: The message can only work in the environment where the media exists.
Engagement: Makes a connection.
Experiential: A physical experience in the OOH world.
Watch the presentation below and if your brand is ready to use OOH storytelling, send us a note today!
